Key Responsibilities
Strategy & Growth Enablement
Develop and execute integrated marketing strategies to drive
lead generation and pipeline acceleration . Align marketing campaigns with
sales priorities, vendor initiatives, and strategic account planning . Conduct market research and competitor analysis to uncover whitespace and market-entry opportunities. Brand & Channel Leadership
Position Diyar as a
top-tier systems integrator and digital transformation partner . Build and execute
co-marketing campaigns
in collaboration with global technology vendors and channel partners. Ensure
consistent messaging and storytelling
across all communication channels. Digital & Demand Generation
Run high-impact digital campaigns (SEO / SEM, LinkedIn Ads, account-based marketing, email campaigns). Optimize
digital funnels
to generate qualified leads and report performance metrics. Use
Microsoft Dynamics CRM
to track ROI and link marketing impact to sales outcomes. Content & Communications
Produce compelling marketing assets :
case studies, solution briefs, whitepapers, co-branded materials . Lead PR, media relations, and event communications to
elevate brand visibility . Develop thought leadership content to showcase
innovation, client success stories, and local expertise . Collaboration & Enablement
Work closely with Sales, Presales, and Alliances to ensure
campaigns drive revenue growth . Equip account managers and commercial teams with
sales kits, presentations, and messaging frameworks . Organize events, webinars, and executive forums that strengthen Diyar’s reputation in key verticals. Skills
Qualifications & Experience
Bachelor’s degree in Marketing, Business, or related field (Master’s preferred). 5–8 years of
B2B marketing experience
in IT, technology, or channel-driven industries. Deep understanding of the
vendor–reseller ecosystem
and co-marketing best practices. Proven success in
demand generation and sales enablement marketing . Proficiency in Microsoft Dynamics CRM and marketing analytics tools. Excellent English communication skills
Arabic proficiency strongly preferred. Personal Attributes
Strategic thinker with a
growth mindset and results orientation . Creative storyteller able to
translate technology into impactful business narratives . Tech-savvy and data-driven, with strong campaign analysis and optimization skills. Collaborative and influential, with the ability to align across
sales, partners, and vendors . Strong executive presence and the confidence to represent Diyar externally. Why Join Diyar Middle East – KSA
This is a unique opportunity to be part of
Diyar’s transformation journey , where Riyadh is becoming the company’s headquarters. As Marketing Manager, you will
directly impact sales success, market expansion, and partner visibility , while reinforcing Diyar’s leadership in supporting
Saudi Arabia’s Vision 2030 . This role offers a platform for career growth and visibility in one of the Kingdom’s most dynamic technology markets.
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Marketing Manager • Riyadh, Saudi Arabia