Brand Manager

Development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a Kesimpta in the short and long term.

About the Role

Major Accountabilities :

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for Kesimpta
• Accurate management of budgets for Kesimpta.
• Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.
• Delivery of sales targets
• Full accountability for brand and delivery of all programmers related to it.
• Understanding and use of marketing principles and C4 process to deliver to customer needs
• Multiple Sclerosis disease and market understanding to develop customer insights through appropriate techniques / tools
• Support and Build team to achieve team goals
• Management of external agencies to meet team goals
• Acts as Kesimpta brand champion to create enthusiasm and focus internally and with external customers and agencies.

Key performance indicators / Measures of success

Job Dimensions :

Ideal Background :

Why Novartis : Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?

Join our Novartis Network : Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up :

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

#J-18808-Ljbffr