Senior Marketing Manager, Field and Channel Marketing, Middle East

Overview

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams are supported by a culture that prioritizes a flexible work environment, individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving business priorities alongside meaningful social, community, and societal impact. Ciena may well be the most important technology company you have never heard of. The innovations that wow us (driverless cars) and those we now take for granted (the ability to mobile stream your favourite show) are the products of ingenuity from forward-thinking companies. These advances rely on Ciena to create and advance the underlying networks that bring breakthroughs to our doorsteps. VR, AI, IoT, 5G … none of it would be possible without the technology that makes the internet itself work. For more than 25 years, Ciena has been a global leader in networking strategy. SCOPE OF RESPONSIBILITIES

This role reports to the Senior Director, International Field and Partner Marketing, with a strong dotted line into the sales leadership team. The Senior Marketing Manager, (an Individual Contributor) Middle East, is a critical role that functions as a tightly aligned strategic member of the Ciena field and partner sales team. The role is responsible for developing and executing the regional strategic marketing plan to drive brand awareness and support revenue growth within the region. This person will work closely with the sales team, partners, and other stakeholders to achieve regional business objectives. This person has direct responsibility for the creation and execution of the marketing plan, including developing regional programs and campaigns, supporting industry and Ciena-hosted events, and engaging with regional resellers and Carrier Managed Service partners to develop joint go-to-market programs. All with a close eye on ensuring strong ROI and supporting sales in achieving their strategic goals. STRATEGIC MARKETING PLANNING

Develop and implement a comprehensive marketing strategy for the ME region, aligned with Ciena's global marketing strategy and regional business goals. Conduct market analysis, identify key target audiences, and understand the competitive landscape within the ME region. Develop and manage the regional marketing budget and allocate resources effectively. Define and track key performance indicators (KPIs) to measure marketing program effectiveness. ACCOUNT-BASED MARKETING (ABM)

Identify and prioritize key strategic accounts within the ME region. Develop and execute targeted ABM campaigns to drive engagement and revenue within these accounts. Collaborate with sales teams to personalize messaging and tailor marketing activities to individual account needs. PARTNER & RESELLER MARKETING

Develop and execute joint go-to-market (GTM) strategies with key partners and resellers in the ME region. Provide marketing support, training, and resources to partners to enable them to effectively promote Ciena solutions. Manage partner marketing programs and ensure alignment with Ciena's brand and messaging. Maximise ROI and MDF investment. CANDIDATE PROFILE

Strong understanding of the telecommunications, datacenter and networking landscape in the Middle East region. Bachelor's degree in marketing, business, or a related field. 15+ years of experience in marketing, with a focus on the technology or telecommunications industry. Proven experience in developing and executing successful marketing programs in the ME region. Proven interpersonal skills with a track record of achieving results through alignment of cross-functional and multi-divisional activities in a highly collaborative, team-oriented, and fast-paced environment. Strong project management, organization, planning and implementation skills for multiple deadline driven activities. Channel marketing experience and mindset essential. Experience with Account-Based Marketing (ABM) principles and execution. Excellent communication, interpersonal, and presentation skills. Strong analytical and problem-solving skills. Fluency in English is required; proficiency in Arabic or other regional languages is a plus. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. Not ready to apply? Join our to get relevant job alerts straight to your inbox. At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination. Ciena is an Equal Opportunity Employer, including disability and protected veteran status. If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.

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