Growth Marketing, Co-Founder (SaaS)

Overview

Growth Marketing Co-Founder (SaaS) Location : Remote (India, MENA, SEA) Compensation : Equity + Co-founder Title The Mission

Reinvent how people advance their careers by putting skills at the center. Build and scale a community where job seekers know their skills, discover skill gaps, and follow personalized learning journeys while employers find trusted, role-fit talent faster. What Youll Drive

Community-led growth : Launch and scale a job-seeker community (cohorts, challenges, AMAs, live workshops). Design engagement systems : leaderboards, badges, streaks to motivate repeat use. Content flywheels : Ship multi-channel content (LinkedIn / Twitter, short-form video, newsletters, blog, case studies) that educates on career paths, skill mapping, and practical upskilling. Viral & referral loops : Build refer-to-earn and peer-invite mechanics across onboarding, assessment, and learning milestones. Partnerships for trust : Activate universities, bootcamps, creators, L&D platforms, and employer brand partners to fuel distribution and credibility. Lifecycle & CRM : Own segmentation, funnels, and lifecycle messaging (email, in-app, WhatsApp / Telegram / Discord) to increase activation, proficiency, advocacy. Data-driven storytelling : Translate user outcomes (skill validation, gap closure, interview wins) into narratives that attract more seekers and employers. Scope (Product Context)

Skill-first experience : Champion messaging around skill mapping, transparent profile scoring, and guided learning paths. Job-seeker outcomes : Move users from resume upload, validated skills, role-fit, matches, sharable profiles. Network effects : Turn every completed profile, course, and referral into stronger recommendations for the next user. MVP focus : Prioritize fast experiments that prove adoption, retention, and word-of-mouth. What Youll Own (Examples)

Launch community cohorts for target roles (e.g., frontend, data, QA). Spin up creator / influencer programs and student ambassador networks. Run SEO for learning paths and role guides; scale newsletter subs. Build performance loops across paid, organic, and partnerships. Create playbooks for employer-facing spotlights sourced from community wins. You Might Be a Fit If You

Have led 01 growth at a startup (SaaS / edtech / career-tech / B2C / B2C2B). Are a community builder + storyteller who ships fast experiments and measures what matters. Can design referral / incentive mechanics and collaborate tightly with product to embed them. Are comfortable operating equity-first at the earliest stage and wearing many hats (growth, PMM, partnerships). Bonus Points

Experience with hiring, edtech, talent platforms, or gamified products. Creator energy : newsletter, podcast, video, or memes that teach. Familiarity with employer branding or campus programs. Structure

Engagement : Equity-based to start (pre-seed), evolving with traction and funding. Collaboration : Works cross-functionally with product, data, and partnerships. Apply

Send your portfolio / resume and LinkedIn URL to with the subject : Growth Marketing Co-Founder.

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