Overview
Marketing Manager – Growth, Channels & Brand Leadership- KSA. Responsibilities span driving lead generation, aligning with sales priorities, and leading brand and channel initiatives to position Diyar as a top-tier systems integrator and digital transformation partner.
Responsibilities
- Develop and execute integrated marketing strategies to drive lead generation and pipeline acceleration .
- Align marketing campaigns with sales priorities, vendor initiatives, and strategic account planning .
- Conduct market research and competitor analysis to uncover whitespace and market-entry opportunities.
- Brand & Channel Leadership — Position Diyar as a top-tier systems integrator and digital transformation partner .
- Build and execute co-marketing campaigns in collaboration with global technology vendors and channel partners.
- Ensure consistent messaging and storytelling across all communication channels.
- Digital & Demand Generation — Run high-impact digital campaigns (SEO / SEM, LinkedIn Ads, account-based marketing, email campaigns).
- Optimize digital funnels to generate qualified leads and report performance metrics.
- Use Microsoft Dynamics CRM to track ROI and link marketing impact to sales outcomes.
- Content & Communications — Produce compelling marketing assets : case studies, solution briefs, whitepapers, co-branded materials .
- Lead PR, media relations, and event communications to elevate brand visibility .
- Develop thought leadership content to showcase innovation, client success stories, and local expertise .
- Work closely with Sales, Presales, and Alliances to ensure campaigns drive revenue growth .
- Equip account managers and commercial teams with sales kits, presentations, and messaging frameworks .
- Organize events, webinars, and executive forums that strengthen Diyar’s reputation in key verticals.
Qualifications & Experience
Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).5–8 years of B2B marketing experience in IT, technology, or channel-driven industries.Deep understanding of the vendor–reseller ecosystem and co-marketing best practices.Proven success in demand generation and sales enablement marketing .Proficiency in Microsoft Dynamics CRM and marketing analytics tools.Excellent English communication skills (written & spoken); Arabic proficiency strongly preferred.Personal Attributes
Strategic thinker with a growth mindset and results orientation .Creative storyteller able to translate technology into impactful business narratives .Tech-savvy and data-driven, with strong campaign analysis and optimization skills.Collaborative and influential, with the ability to align across sales, partners, and vendors .Employment details
Seniority level — Mid-Senior levelEmployment type — Full-timeJob function — MarketingIndustries — Marketing Services#J-18808-Ljbffr