Business Director - Media

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra The Power of One.

Overview

We are looking for a Business Director to join our Spark Foundry team in Riyadh. This talent will be responsible for client delivery and implementation planning; representing the agency's briefs and values whilst inspiring others to do the same.

Responsibilities

Overall development and execution of media plans across multiple clients and industries, taking into account both the client's and the agency's key performance indicators. Identifying new business opportunities and generating leads. Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client's broader goals. Identify organic growth, cross / up-selling drivers to maximize growth for the agency. Bring in cross-functional teams to develop and execute effective media strategies. Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business. Play a role in shaping the overall direction and success of the media planning team. Offer mentorship and guidance to the overall team members. Represent the company in client and industry meetings and presentations. Contribute to the overall business and strategic direction of the media planning team. Oversee the development and implementation of media strategies, including day-to-day operations. Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training. Act as a client lead responsible for nurturing and building a strong rapport that fosters strong partnerships through effective communication and relevant advice. Develop educational programs to expand clients' knowledge and understanding of media strategy. Possess a comprehensive understanding of communications strategy and advertising principles.

Qualifications

Bachelor's degree in marketing, advertising, or a related field. Minimum of 10 years of experience in a media planning or related role. Proven ability to lead and manage teams of planning professionals. Strong organizational skills, team player, ability to multitask, and work under pressure. Experience in business development and industry representation. Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in-depth understanding in industry developments & initiatives (i.e. : commerce, Metaverse, NFTs, etc.). Proficient understanding of the advertising and media industry and the role of media planning within it. Proven ability to manage multiple projects, clients, and stakeholders, with strong project management skills and the ability to prioritize, meet deadlines, and work under pressure. Knowledge of how to measure ROI from media plans. Ability to manage internal teams and external vendors and agencies. Strong understanding of budgeting and forecasting and a strong understanding of business strategy. Strong grasp of and ability to develop channel-specific strategies, media plans, and reports across both Offline & Online Channels. Strong media knowledge of the market, consumer, and media research available. Expert communication abilities and ability to interpret client objectives. Strong ability to train and develop analytical skills in staff.

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