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Brand Manager-Carolina Herrera

Brand Manager-Carolina Herrera

PuigRiyadh, Saudi Arabia
30+ days ago
Job description

The Opportunity Reporting to the Head of Marketing & Retail – Prestige Brands, the

Brand Manager

will play a key role in developing and executing trade marketing strategies, brand activations, and customer engagement initiatives tailored to the Saudi market for Carolina Herrera Beauty. This is an exciting opportunity to bring global brand strategies to life locally, working closely with the regional marketing team and internal stakeholders to ensure brand success. If you have a deep understanding of the Saudi market, experience in luxury marketing, and a passion for beauty, we’d love to hear from you! What you'll get to do Develop and implement marketing strategies in line with the global and regional marketing strategies. Plan and execute on-ground activations and other customer engagement initiatives. Monitor the effectiveness of activations and campaigns, using insights to refine future strategies. Manage marketing budgets, monitor expenditures, track ROI, and report on budget performance. Drive forecasting process (CPS). Serve as the main point of contact for the brand, managing the flow of information with the Middle East regional Marketing Team. Collaborate with the regional marketing team to align marketing and local market knowledge with brand strategies. Coordinate with internal teams (commercial and retail) to align marketing strategies with business objectives. Work with agencies and suppliers to ensure timely and successful campaign delivery. Leverage CRM tools to analyze customer data and identify opportunities for targeted marketing and clienteling. Develop and implement customer engagement activities that drive brand awareness and enhance loyalty and retention. We'd love to meet you if you have Proven experience in trade marketing, campaign planning, and execution, ideally within the retail or luxury sector. Prior experience in the beauty sector is a plus. Hands-on experience with CRM systems and clienteling. In-depth knowledge of the Saudi market, including consumer behavior and cultural nuances. Fluency in English and Arabic. Strong communication and presentation skills. Collaborative nature, with the ability to work with cross-functional teams. Budget management skills, with the ability to track and optimize marketing expenditures. Innovative mindset with the ability to propose impactful marketing ideas and activations. Strong analytical skills to assess campaign performance and derive actionable insights. A few things you'll love about us An entrepreneurial, creative, and welcoming work culture A range of learning and development opportunities An international company with plenty of opportunities to grow A competitive compensation & benefits package

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