Overview
The Director of Residential Marketing at Qiddiya Investment Company is a pivotal leadership position that focuses on steering the marketing strategies for our residential developments. In this role, you will be instrumental in crafting and executing a vision that attracts homebuyers to the unique lifestyle and cutting-edge amenities offered at Qiddiya. You will lead a dedicated marketing team, collaborating with various stakeholders to ensure that our residential projects not only meet market demands but exceed customer expectations. This role requires innovative thinking, a deep understanding of market trends, and the ability to leverage data to optimize marketing performance.
Responsibilities
- Formulate and execute comprehensive marketing plans for residential offerings that enhance market awareness and drive sales
- Conduct in-depth market analysis to identify new opportunities, target demographics, and competitive positioning
- Work closely with sales teams and project managers to coordinate marketing activities that align with sales objectives
- Create and manage budgets for marketing campaigns, ensuring effective allocation of resources
- Oversee the development of promotional materials, digital marketing activities, events, and public relations efforts
- Evaluate the success of campaigns through data analytics, adjusting strategies as necessary for continuous improvement
- Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and accountability
- Serve as a spokesperson for the residential developments, representing Qiddiya at industry events and community engagements
Requirements
Master\'s degree in Marketing, Business, or a related field is preferredMinimum of 10 years of experience in marketing, specifically within the real estate or residential sectorDemonstrated success in developing and implementing effective marketing strategies that result in increased salesStrong understanding of digital marketing, social media, and traditional advertising channelsAbility to analyze market trends and apply insights to strategic planningExcellent interpersonal and communication skills, capable of engaging with diverse stakeholdersProficient in project management and able to handle multiple initiatives simultaneouslyPassion for residential development and community engagement is highly desirableBenefits
Offering a comprehensive compensation and benefits package.
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