Marketing Strategy Director

At Gathern , we’re not just a platform, we’re the homegrown Saudi success story that built and leads the alternative hospitality sector across the Kingdom. As the largest peer-to-peer vacation rental marketplace in Saudi Arabia, Gathern enables travelers to explore the country through authentic stays hosted by local residents 🏡 while directly supporting Saudi Vision 2030 by boosting tourism, empowering communities, and expanding accommodation supply.

Backed by our SAR 270 million Series B funding round 💸 led by Sanabil Investments (PIF-owned) and valuing Gathern at over SAR 1 billion! We’re entering an exciting new chapter of growth, innovation, and regional expansion as we prepare for a future Tadawul listing 📈.

With 5M+ users 👥, guests from 150+ nationalities 🌍, a network of 72,000+ hospitality units 🏘️, and more than SAR 2 billion paid to 33,000+ Saudi hosts , Gathern stands as one of the fastest-growing tech companies in the Kingdom , holding a 44% national market share and 53% in Riyadh!

This is your opportunity to join a company that’s redefining travel and shaping the future of tourism in Saudi Arabia!

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.
• Lead the marketing team and ensure alignment with the company’s strategic goals.
• Monitor campaign performance, analyze results, and continuously optimize.
• Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Requirements

Years of Experience

Experience in the Following Areas

Key Skills

Customer Understanding & Analysis

Campaign Management

Leadership & Decision-Making

Market Knowledge

Technical & Analytical Skills