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Marketing Strategy Director
GathernRiyadh, Riyadh Province, SA6 days ago
Job type
- Quick Apply
Job descriptionAt least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role. Customer segmentation and persona development Planning and managing multi-channel marketing campaigns (digital & offline) Performance marketing and ROI-focused campaign management Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus Analyze demographic and behavioral customer data Build advanced segmentation strategies Design customer journey maps Plan and execute multi-channel marketing campaigns Run A / B tests and optimize performance Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools Ability to lead teams and inspire performance Strong decision-making based on data and insights Familiarity with local and global market trends Agile in responding to competitive and economic changes Strong Excel skills and ability to build basic financial models for campaigns
Role Objective
To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.
Key Responsibilities
- Analyze the market and accurately identify target customer segments.
- Develop detailed customer personas based on data and purchasing behavior.
- Design and execute targeted marketing campaigns tailored to each segment.
- Lead the marketing team and ensure alignment with the company’s strategic goals.
- Monitor campaign performance, analyze results, and continuously optimize.
- Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.
Requirements
Years of Experience
Experience in the Following Areas
Key Skills
Customer Understanding & Analysis
Campaign Management
Leadership & Decision-Making
Market Knowledge
Technical & Analytical Skills
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Director Marketing • Riyadh, Riyadh Province, SA
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