Marketing Manager

Overview

Wood Mackenzie is the global data and analytics business for the renewables energy and natural resources industries. Enhanced by technology, enriched by human insight, and supported by over 50 years of experience, we cover the entire supply chain with breadth and depth. Our team of over 2400 experts in 30 global locations enables customers' decisions through realtime analytics, consultancy, events, and thought leadership. Together we deliver the insight to separate risk from opportunity and make confident decisions when it matters most. Role Purpose

The Marketing Manager is responsible for supporting the growth goals of our priority accounts and customer segments. They will plan and implement customer-centric campaigns using performance data and insight to continuously improve and achieve goals. Main Responsibilities

Develop effective and compelling marketing strategies to support priority goals and drive growth within our highest priority accounts and customer segments Develop and execute integrated marketing campaigns and tactics in line with the strategy, utilising the full marketing channel mix and martech stack Continuously analyse and evaluate campaigns to improve performance and deliver on KPIs Work with Product and Content Marketing to help build compelling narratives around Wood Mackenzie\'s products and offerings Work collaboratively with the global marketing team to maximise reach and performance of campaigns and to share best practices Utilise customer and market insights to inform strategy and planning Collaborate seamlessly with the leadership and commercial teams to maintain alignment on growth priorities and to ensure customer-centricity is at the heart of all our campaigns Effectively manage stakeholder relationships across the business and provide regular performance updates Manage a budget and deliver on agreed ROI About You

Previous experience in B2B organisations where you were responsible for developing the campaign strategy and delivering on the tactical plan Relevant Bachelor's degree or equivalent vocational qualifications Experienced martech user (experience using Salesforce and Pardot is an advantage) Comfortable using marketing performance metrics and insights to interpret trends and drive decision making Agile and flexible marketer who can thrive in a fast-paced environment Excels at problem solving and approaching issues in multiple ways Strong customer focus both internal and external Strong communication skills and a natural collaborator Able to build and maintain effective cross-functional relationships and comfortable working in a matrixed environment A customer-first growth-oriented mindset Knowledge of the energy, renewables & commodity markets is a distinct advantage Equal Opportunities We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at. If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process. Key Skills Business Development Customer Service Apache Market Research Customer Relationship Employment Type

– Full-Time Experience

– years Vacancy

– 1

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