Marketing Manager

Key Responsibilities

Develop and implement a comprehensive marketing strategy (short, mid, and long

term) focused on brand awareness, customer acquisition, and retention.

Lead the creation of a Go-to-Market (GTM) plan, including audience segmentation,

messaging, channel selection, and positioning.

Supervise and collaborate with the marketing agency to ensure timelines, creative

quality, and performance KPIs are met.

Oversee marketing content production, including written copy, visuals, videos, and ad

creatives.

Manage and optimize paid digital advertising campaigns (Google Ads, Meta, TikTok,

Snapchat, etc.).

Strategize and execute influencer marketing campaigns that align with the brand and

budget.

Ensure proper integration between marketing tools and the company’s platform (CRM,

analytics, email, Meta Pixel, Conversion APIs, etc.).

Design and manage segmented email marketing campaigns and customer engagement

flows.

Build and update Customer Personas and map out detailed Customer Journeys to

improve engagement and conversion.

Propose and implement content marketing strategies (e.g., SEO, blogging) as needed.

Analyze campaign performance and produce periodic reports to assess ROI and

effectiveness.

Continuously evaluate and manage the marketing agency’s deliverables and

relationship.

Identify and plan for growth opportunities across new geographies, customer types, or

partnerships.

Recommend and utilize marketing technology (MarTech) tools to enhance productivity

and performance.

Qualifications & Experience

Minimum of 5 years of experience in digital marketing, with at least 2 years in a

leadership role.

Proven track record in managing paid media and meeting acquisition / retention KPIs.

Advanced knowledge of tools such as Google Ads, Meta Ads, GA4, CRM platforms, and

Looker Studio.

Strong experience of working with and managing marketing agencies or third-party

vendors.

Excellent copywriting and content development skills.

Previous experience in launching or growing digital platforms or mobile apps.

Hands-on knowledge of influencer marketing in the GCC market.

Experience in email marketing with intelligent segmentation and campaign automation.

Solid understanding of the Saudi market and the beauty, photography, or lifestyle

service sectors.

Bilingual proficiency in Arabic and English (spoken and written).

Skills

Entrepreneurial spirit and ability to build systems and teams from scratch.

Strong leadership and stakeholder management skills.

Data-driven with excellent analytical and reporting abilities.

Flexible and agile in high-growth, fast-paced environments.

Ability to balance long-term strategy with short-term execution.

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