Marketing Lead - Neurology

Overview

As Marketing Lead for the newly established Neurology Franchise, you will lead a high-performing marketing team to deliver a flawless launch of our most strategic product. You will shape and execute pre-launch strategies, drive business case discussions for future assets, and work closely with cross-functional partners to maximize market impact and position the franchise for long-term growth and leadership in neurology. To achieve success, it is critical that the Marketing Lead :

• Drives launch excellence and leads prelaunch activities to ensure successful market entry and optimal brand positioning from day one.
• Successfully leads commercial operations of a brand / indications throughout their life cycle stages by effective planning and execution around the marketing mix including; Product, Price, Place and Promotion ensuring Customer Satisfaction at a profitable basis.
• Provide overall direction and vision for the Brand Lead, Customer Engagement Manager and Sales team through inspirational coaching to develop the team’s scientific, operational and business performance as well as lifting their commercial capabilities.
• Support the sales force to drive patient focused activities across the Gulf in alignment with Sanofi values acting as a real partner with the Healthcare community.

Key Results / Accountabilities

Discovers insight and foresight using multiple sources including direct customer contact, field visits, field force feedback, market research and trends analysis to gain a deeper understanding of patients, prescribers and payers within a competitive context.

Conduct Business Assessments to understand the brand / portfolio competitiveness and market attractiveness.

Develop and validate a differentiated Brand Positioning and value proposition that is sustainable and competitive.

Develop Brand Marketing Plan in alignment with the local, regional and global strategies.

Develop the deep understanding to range of payers and regulators that determine access of their brands.

Designing, planning and executing integrated digital marketing campaign, using insight and analytics to continuously improve digital assets and deliver customer value in the online space.

Develop External Experts and thought leaders’ engagement plans in alignment with Medical counterparts for excelling in field implementation.

Use and interpret data to inform and make robust strategic and investment decisions.

Abide by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company

Developing and collaborating with the Commercial Lead, the team of Customer Experience Managers focusing on Knowledge and skills.

Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.

Key Working Relationships

Internal : Cross Functional Collaboration with : Commercial Team; Launch Excellence; Market Access & Gov. affairs; Finance; Pharmacovigilance, Quality and compliance; Medical; Omnichannel team; Supply Chain; Communication. Occasional Contact with : Global and Franchise Marketing Team; Regional Functional Heads, Region International Team. External : Advertising / creative agencies, local and regional Key Opinion Leaders, Patient Societies, Distributors, Health Authorities, Charities and Non-Profit Organization, and Payers.

Skills, Experience & Knowledge Requirements

Education Level :

Mandatory Experience :

Additional Expertise considered as a plus

Skills

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing : a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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