Senior Marketing Specialist

The Role The Senior Marketing Specialist leads digital campaigns, corporate communications, and public relations activities. The role ensures delivery of press releases, public announcements, brand-building campaigns, loyalty activations, and mobile app / website marketing—bridging internal teams, agencies, and management for high-impact execution. Projects and tasks may be limited to or include additional items as per company direction.

Key Responsibilities

Lead execution of integrated digital campaigns (social, SMS, email, push).

Manage website and mobile app content, ensuring campaign alignment.

Liaise with PR / media agencies for public communication and press releases.

Own timelines for media announcements and external communications.

Supervise creative production (infographics, visuals, video, templates).

Drive B2B engagement and loyalty activations (Qitaf, WalaPlus, SDC).

Develop integrated strategies for corporate and individual segments.

Manage analytics dashboards (GA4, app analytics, campaign KPIs).

Run monthly performance reviews and recommend optimizations.

Ensure consistency of brand identity across all channels.

Prepare and review press releases, newsletters, and corporate announcements.

Coordinate corporate event participation (booths, expos, sponsorships).

Lead updates to company profile, proposals, and technical presentations.

Manage influencer marketing and external media partnerships.

Ensure executive visibility (quotes, interviews, press opportunities).

Collaborate with CX / IT to integrate campaigns with CRM and loyalty tools.

Oversee junior specialist (Sara) to ensure timely execution and QA.

Lead SEO / SEM and continuously optimize website presence.

Implement A / B testing across creatives, audiences, and channels.

Monitor media sentiment; maintain tracking and coverage logs.

Develop crisis communication protocols with the PR agency.

Drive Vision 2030-aligned educational / awareness content.

Secure approvals and coordinate cross-functionally for on-time delivery.

Prepare monthly strategic reports for management (insights & actions).

Reduce operational risk by ensuring public communication and PR deliverables remain on track.

Requirements

BA in Marketing, Communications, or related field.

4–6 years’ experience in marketing / communications.

Strong bilingual (Arabic & English) copywriting and communication.

Proven digital marketing and public relations / media coordination experience.

Proficient in GA4, CMS, Canva / Adobe; solid project / stakeholder management.

About the company We are Al Jazirah Rent A Car, auto leasing and chauffeur drive Company, a leading car rental company established in 1992. Since then, we have been providing high-quality and reliable land transportation services to our clients across the Kingdom of Saudi Arabia. We take pride in offering a diverse fleet of modern cars equipped with the latest technologies, ensuring the comfort and safety of our clients during their journeys. Al Jazirah Rent A Car Company is distinguished by its B2B & B2C customer service, as well as a professional and dedicated team that always strives to meet customer needs and provide a unique and seamless rental experience. You can rely on us to meet all your car rental needs with the best experience.

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