Marketing Specialist

Responsibilities

• Develop and implement marketing strategies and campaigns to enhance brand visibility and support business objectives.
• Create and manage content across various platforms, including social media, websites, newsletters, and marketing materials.
• Conduct market research and competitive analysis to identify trends, target audiences, and opportunities for growth.
• Coordinate marketing initiatives and events, ensuring effective brand representation and communication.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
• Collaborate with internal departments and external agencies to produce high-quality promotional materials and content.
• Manage digital marketing efforts, including SEO, SEM, and social media advertising, to drive engagement and lead generation.
• Support corporate communication activities by preparing press releases, announcements, and internal updates.
• Assist in developing marketing budgets and ensure efficient allocation of resources.
• Build and maintain strong relationships with media outlets, vendors, and partners to support promotional efforts.
• Prepare periodic marketing reports, highlighting performance metrics, ROI, and campaign outcomes.
• Ensure brand consistency across all marketing channels and corporate materials.
• Participate in planning and executing sponsorships, partnerships, and public relations activities.
• Contribute creative ideas to enhance brand positioning and strengthen market presence.
• Stay updated with emerging marketing tools, platforms, and best practices to ensure innovative marketing approaches.

Requirements

Seniority level : Associate

Employment type : Full-time

Job function : Marketing, Business Development, and Writing / Editing

Industries : Legal Services

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