Marketing Specialist

Responsibilities

Assist in the development and implementation of comprehensive marketing strategies for commercial vehicles.

Conduct market research to identify trends, opportunities, and customer preferences within the commercial vehicle industry.

Plan, execute, and monitor marketing campaigns across various channels (digital, social media, email, etc.).

Analyze campaign performance and provide recommendations for optimization.

Create engaging content for marketing materials, including brochures, newsletters, and social media posts.

Support brand initiatives to enhance brand awareness and reputation in the commercial vehicles sector.

Monitor competitors and industry trends to identify potential threats and opportunities.

Engage with customers through multiple platforms to collect feedback and improve services.

Organize promotional events and activities to enhance customer interaction.

Track and report on key performance indicators (KPIs) for marketing initiatives.

Collaborate with sales, product development, and other departments to align marketing efforts with business objectives.

Prepare reports and presentations for management on marketing performance and strategies.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.

Proven experience in a marketing role, preferably in the

commercial vehicles sector .

Strong knowledge of digital marketing channels and tools.

Excellent written and verbal communication skills.

Proficient in data analysis and marketing analytics tools.

Creative mindset with the ability to think outside the box.

Skills

Strong organizational and project management skills.

Ability to work independently and as part of a team.

Detail-oriented with a focus on delivering high-quality work.

Familiarity with social media platforms and content management.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Automotive

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