CRM Specialist

Overview We are looking for a passionate

CRM Specialist

to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement. The ideal candidate will be data‑driven, detail‑oriented, and experienced in CRM tools such as

CleverTap ,

Braze , or

WebEngage.

You will play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.

Key Responsibilities

Manage and implement CRM strategies to increase customer retention and improve loyalty.

Analyze customer data to identify segments and understand user behavior.

Design and execute customer journeys and lifecycle campaigns using platforms like CleverTap, Braze, or WebEngage.

Prepare weekly and monthly analytical reports to evaluate campaign performance and insights.

Collaborate closely with Marketing, Tech, and Customer Service teams to enhance the overall customer experience.

Conduct A / B testing before campaign launches to ensure message accuracy and timing effectiveness.

Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues.

Propose creative and innovative ideas to boost customer engagement and retention.

Requirements

Bachelor’s degree in Marketing, Business Administration, Data Analytics, or related field.

Proven experience in CRM management, marketing automation, or customer lifecycle marketing.

Hands‑on experience with CRM platforms (e.g., CleverTap, Braze, WebEngage, or similar).

Strong analytical and problem‑solving skills with the ability to interpret customer data.

Excellent communication and collaboration skills.

Attention to detail and a passion for improving the customer experience.

Benefits Why Join Sweater

Opportunities for growth and professional development.

Dynamic and collaborative work environment.

At

Sweater , we believe in building lasting customer relationships through data, creativity, and collaboration. You'll be part of a forward‑thinking team that values innovation, ownership, and impact.

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