CRM Specialist

We are looking for a passionate

CRM Specialist

to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement. The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as

CleverTap, Braze , or

WebEngage .

You’ll play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.

Key Responsibilities

Manage and implement

CRM strategies

to increase customer retention and improve loyalty. Analyze customer data to identify

segments

and understand user behavior. Design and execute

customer journeys

and lifecycle campaigns using platforms like

CleverTap ,

Braze , or

WebEngage . Prepare

weekly and monthly analytical reports

to evaluate campaign performance and insights. Collaborate closely with

Marketing, Tech, and Customer Service teams

to enhance the overall customer experience. Conduct

A / B testing

before campaign launches to ensure message accuracy and timing effectiveness. Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues. Propose

creative and innovative ideas

to boost customer engagement and retention.

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