Digital Marketing Specialist

Overview

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The Product Display Specialist aims to enhance product appeal in target markets by developing and implementing innovative and effective display strategies. They focus on increasing brand awareness, stimulating customer interest, and enhancing the shopping experience to maximize sales, while ensuring that all displays align with the brand's identity and marketing objectives.

Responsibilities

• Planning and Implementing Digital Marketing Strategies : Developing and implementing online marketing campaigns on platforms such as search engine optimization (SEO), search engine marketing (SEM), social media, email, and digital advertising.
• Defining and achieving marketing objectives using appropriate digital tools.
• Managing and Optimizing Advertising Campaigns : Designing and implementing pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and social media.
• Monitoring advertising campaign performance and analyzing data to determine campaign effectiveness and improve return on investment (ROI).
• Data Analysis : Using web analytics tools such as Google Analytics and Facebook Insights to monitor website performance and digital marketing campaigns.
• Providing periodic reports on key performance indicators (KPIs) such as conversion rates, engagement, and brand awareness.
• SEO : Optimize website content for search engines to increase visibility in organic search results. Keyword analysis and page optimization strategies to improve website rankings.
• Social Media Management : Create marketing content for social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Manage accounts and engage with followers, as well as track and analyze performance on social media.
• Content Writing : Write and edit marketing content, including blogs, articles, and emails, to engage audiences and increase engagement.
• Interact with multiple teams : Collaborate with design and sales teams to optimize campaigns and ensure digital strategies align with overall company goals.
• Keeping up with digital developments : Keeping up with the latest trends in digital marketing, including new tools, technology trends, and best practices.

Details

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