Growth Marketing Manager

Proudly voted a Great Place to Work, we are a dynamic startup in the SaaS space that is revolutionizing how businesses communicate. Our team is made up of 500 energetic and passionate Unifones who are dedicated to delivering the best possible experience to 5000+ customer-centric companies. We pride ourselves on our fun and collaborative work environment, where creativity and new ideas are constantly encouraged. As shareholders in the business, we’re so much more than a group of passionate communicators. We are Unifones. Join our team and be a part of something big! Meet the team! The Marketing team at Unifonic is seeking a performance-driven and strategic Growth Marketing Manager to lead the execution of scalable, multi-channel marketing programmes that fuel the growth of our B2B SaaS business. This role combines hands-on digital marketing execution with strategic ownership of pipeline generation, brand positioning, and campaign optimisation. You’ll be responsible for driving demand, improving conversion rates, and enhancing brand visibility across digital channels. The ideal candidate is equally strong in paid acquisition, CRM automation, email marketing, and brand building, with the ability to work cross-functionally with sales to convert pipeline into revenue. Help us shape the future of communication by : Growth & Demand Generation

Planning and execute full-funnel growth strategies across paid media channels (LinkedIn, Google Ads, META), optimised for CAC and pipeline efficiency.

Email Marketing & Lead Nurturing :

Designing and manage segmented email campaigns and multi-step nurture workflows in HubSpot to engage leads across different stages of the buyer journey.

Lead Scoring & CRM Automation

Building and optimizing lead scoring models and automated workflows in HubSpot to support sales prioritization and improve funnel velocity.

Sales Collaboration

Working closely with Sales to ensure marketing-qualified leads (MQLs) are properly handed off, followed up, and optimised for revenue conversion. Maintain feedback loops to refine targeting and messaging.

Conversion Rate Optimisation (CRO)

Continuously test landing pages, calls-to-action, and user journeys to maximise conversion rates and reduce drop-off across the funnel.

Analytics & Reporting

Owning campaign performance reporting across HubSpot, Google Analytics, and other platforms. Deliver actionable insights to improve ROI and forecasting accuracy.

Website Management

Managing day-to-day updates and oversee the performance of the marketing site, ensuring UX, SEO, and CRO best practices are implemented.

SEO Strategy

Leading on-page and off-page SEO strategies to drive high-quality organic traffic, working with content and web teams to ensure best-practice implementation and technical SEO optimisation.

Copywriting & Messaging

Developing engaging, high-converting marketing copy across digital ads, email campaigns, landing pages, and nurture sequences.

Content Ideation

Lead the content strategy ideation process, aligning themes and topics with campaign objectives, keyword strategy, and funnel stages.

Brand Strategy & Management

Supporting the evolution of our brand strategy, ensuring consistent messaging, tone, and visual identity across all customer touchpoints.

Stakeholder Management

Collaborating across teams, including Product, Sales, Customer Success, and Leadership to ensure marketing programmers are aligned with wider business priorities.

Demonstrated success in

growth or performance marketing

within a

B2B SaaS

context.

Strong track record in managing

paid media campaigns

across Google, LinkedIn, and META.

Expertise in

email marketing,

nurture workflow design, and

lead scoring

using HubSpot.

Ability to design and implement

CRM automation

and lead segmentation strategies.

Skilled in

CRO , with experience using tools like Hotjar, Google Optimize, or similar.

Proficient in

campaign analytics , reporting, and insight generation.

Strong copywriting skills for professional and technical audiences.

Experienced in managing or collaborating on

website performance and UX.

Deep understanding of

brand positioning

and messaging frameworks in SaaS.

Collaborative and commercially aware, with proven ability to work cross-functionally with sales and product teams to drive pipeline and revenue.

Preferred Qualifications HubSpot Certifications

(Marketing, Automation, or CRM)

META Blueprint Certification

LinkedIn Marketing Certification

Google Ads Certification

Arabic language skills

– spoken and written

As a Unifone, you will receive a range of benefits : Competitive salary and bonus.

Unifonic share scheme (we are all owners!).

30 holiday days after the first anniversary.

Your Birthday off!

Paid leave and assistance for new parents.

LinkedIn learning license.

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