Creative Strategy Lead

Overview

MDLBEAST has an exciting opportunity for a Creative Strategy Lead within our Creative Compass team. As the Creative Strategy Lead, you will play a pivotal role in shaping creative campaign strategies, leveraging consumer insights, cultural trends, and strategic thinking to enhance MDLBEAST’s diverse brand portfolio.

Responsibilities

• Lead strategic planning for MDLBEAST’s creative campaigns and events.
• Drive ideation processes for MDLBEAST’s new and existing IPs / brands.
• Collaborate closely with Centers of Excellence (CoEs) to integrate audience insights into creative strategies.
• Develop clear and actionable creative briefs aligned with MDLBEAST’s diverse sub-brands and event objectives.
• Guide teams in transforming audience insights into compelling storytelling and innovative creative solutions.
• Ensure strategic consistency across all creative campaigns by aligning with Marketing, Commercial, and Product teams.
• Stay abreast of cultural and consumer trends to maintain MDLBEAST’s position at the forefront of innovative creative strategy.
• Confidently present strategies and campaign directions to senior management and stakeholders.

Qualifications

Stakeholders

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