Creative Strategy Lead

Job Description : Creative Strategy Lead at MDLBEAST

MDLBEAST has an exciting opportunity for a Creative Strategy Lead within our Creative Compass team. As the Creative Strategy Lead, you will play a pivotal role in shaping creative campaign strategies, leveraging consumer insights, cultural trends, and strategic thinking to enhance MDLBEAST’s diverse brand portfolio.

Lead strategic planning for MDLBEAST’s creative campaigns and events.

Drive ideation processes for MDLBEAST’s new and existing IPs / brands.

Collaborate closely with Centers of Excellence (CoEs) to integrate audience insights into creative strategies.

Develop clear and actionable creative briefs aligned with MDLBEAST’s diverse sub-brands and event objectives.

Guide teams in transforming audience insights into compelling storytelling and innovative creative solutions.

Ensure strategic consistency across all creative campaigns by aligning with Marketing, Commercial, and Product teams.

Stay abreast of cultural and consumer trends to maintain MDLBEAST’s position at the forefront of innovative creative strategy.

Confidently present strategies and campaign directions to senior management and stakeholders.

Job Requirements for Creative Lead Role at MDLBEAST

To be considered for the Creative Strategy Lead role at MDLBEAST in the Creative department, you must meet the following requirements :

Experienced with 5+ years in strategic planning, brand strategy, or a related strategic role.

Equipped with a Bachelor’s degree in Marketing, Communications, Business, or a relevant field.

A strategic visionary with proven experience crafting insights-driven creative campaigns.

Skilled at leveraging audience research and segmentation to create impactful strategies.

An exceptional communicator, comfortable leading discussions with senior stakeholders.

Highly collaborative, capable of navigating complex stakeholder environments with ease.

Passionate about music, culture, and the art of storytelling through brand experiences.

Comfortable thriving in fast-paced environments, handling multiple campaigns simultaneously.

Stakeholders you will collaborate with include :

Creative Compass Team

Marketing, Media, Content teams

MDLBEAST Commercial, Product, and Centers of Excellence

External agencies and partners

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