Business Development Representative

The Business Development Representative (BDR) is an entry-level sales role responsible for generating new business opportunities by identifying, contacting, and qualifying potential customers. This position is crucial for building a healthy sales pipeline and supporting the company growth objectives. The BDR will work closely with the sales and marketing teams to research prospects, initiate outreach, and set qualified meetings for account executives.

ROLE AND RESPONSIBILITIES

• Research and identify potential customers through market analysis, competitor research, and CRM tools.
• Generate and qualify leads via outbound (cold calling, emailing, networking) and inbound (responding to inquiries, website leads) methods.
• Initiate contact with prospective clients, present company offerings, and assess their needs.
• Set appointments and schedule meetings for sales executives or account managers.
• Maintain and update lead and activity records in the CRM system.
• Collaborate with sales and marketing teams to develop strategies for reaching sales targets.
• Follow up with leads who have shown interest but have not yet converted, nurturing relationships as needed.
• Attend industry events, trade shows, and networking sessions to build relationships and generate leads.
• Stay updated on market trends, customer personas, and product developments.
• Provide regular reports on lead generation activities and results to management.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

REQUIRED SKILLS

REPORTS TO

Team Lead or Sales Manager

KEY PERFORMANCE INDICATORS

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