Senior Marketing Specialist

We are seeking a highly motivated and experienced Senior Marketing Specialist to join our dynamic team in the retail and wholesale sector. The ideal candidate will possess a strong background in marketing strategies, brand management, and digital marketing initiatives. As a Senior Marketing Specialist, you will play a pivotal role in the development and execution of comprehensive marketing campaigns that drive brand awareness, customer engagement, and sales growth.

Responsibilities

• Develop and implement integrated marketing strategies that align with the company's objectives and enhance brand visibility.
• Conduct market research and analyze consumer trends to identify new opportunities for growth and innovation.
• Collaborate with cross-functional teams, including sales and product development, to create cohesive marketing plans that support product launches and promotional events.
• Manage digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, to optimize online presence and engagement.
• Monitor and report on the performance of marketing campaigns, utilizing analytics to refine strategies and improve ROI.
• Oversee the creation of marketing materials, including brochures, presentations, and advertisements, ensuring consistency with brand guidelines.
• Establish and maintain relationships with external partners, including advertising agencies and media outlets, to enhance marketing efforts.
• Lead and mentor junior marketing team members, fostering a collaborative and innovative work environment.
• Stay updated on industry trends and best practices, applying insights to enhance marketing strategies.
• Prepare and manage the marketing budget, ensuring effective allocation of resources for maximum impact.

Preferred Candidate

Skills

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