Talent.com
Senior Marketing Specialist

Senior Marketing Specialist

Ahmed Abdullah Al EssaRiyadh, Riyadh Region, Saudi Arabia
9 days ago
Job description

We are seeking a highly motivated and experienced Senior Marketing Specialist to join our dynamic team in the retail and wholesale sector. The ideal candidate will possess a strong background in marketing strategies, brand management, and digital marketing initiatives. As a Senior Marketing Specialist, you will play a pivotal role in the development and execution of comprehensive marketing campaigns that drive brand awareness, customer engagement, and sales growth.

Responsibilities

  • Develop and implement integrated marketing strategies that align with the company's objectives and enhance brand visibility.
  • Conduct market research and analyze consumer trends to identify new opportunities for growth and innovation.
  • Collaborate with cross-functional teams, including sales and product development, to create cohesive marketing plans that support product launches and promotional events.
  • Manage digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, to optimize online presence and engagement.
  • Monitor and report on the performance of marketing campaigns, utilizing analytics to refine strategies and improve ROI.
  • Oversee the creation of marketing materials, including brochures, presentations, and advertisements, ensuring consistency with brand guidelines.
  • Establish and maintain relationships with external partners, including advertising agencies and media outlets, to enhance marketing efforts.
  • Lead and mentor junior marketing team members, fostering a collaborative and innovative work environment.
  • Stay updated on industry trends and best practices, applying insights to enhance marketing strategies.
  • Prepare and manage the marketing budget, ensuring effective allocation of resources for maximum impact.

Preferred Candidate

  • Proven experience in a senior marketing role, preferably within the retail or wholesale industry.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to build relationships across various departments.
  • Creative thinker with a strong understanding of branding and consumer behavior.
  • Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.
  • Strong leadership capabilities with experience in mentoring and developing team members.
  • Ability to adapt to changing market conditions and respond proactively to challenges.
  • Fluency in English; knowledge of Arabic is a plus.
  • Relevant degree in Marketing, Business Administration, or a related field.

    • Skills

  • Digital Marketing : Expertise in online marketing strategies, including SEO, SEM, and social media marketing, to increase online visibility and engagement.
  • Market Research : Proficient in conducting thorough market research to understand consumer behavior, competitor analysis, and industry trends, enabling informed decision-making.
  • Analytical Skills : Strong ability to analyze data from marketing campaigns, interpret results, and make adjustments to improve effectiveness and ROI.
  • Project Management : Experience in managing multiple marketing projects simultaneously, ensuring timely delivery and alignment with overall business goals.
  • Communication : Excellent verbal and written communication skills, essential for creating compelling marketing content and collaborating with team members and stakeholders.

    • #J-18808-Ljbffr

    Create a job alert for this search

    Marketing Specialist • Riyadh, Riyadh Region, Saudi Arabia