Senior Marketing Manager

Head of Talent Acquisition | Strategic Workforce Planning | Talents Attraction | Employer Branding | Onboarding & Orientation Programs | People…

About the Role : Responsible for overseeing and directing any possible marketing efforts in order to drive sales and build brand awareness.

Responsibilities

• Defining Marketing, brand and product mix strategies.
• Review current marketing and product trends to determine the effectiveness of strategies.
• Allocate and plan the marketing budget.
• Collaborate with VP to make decisions regarding the budget and the direction of the brand.
• Direct to create and maintain a successful brand and image that attracts customers to the product or service.
• Improve total and top of mind brand awareness.
• Coordinate with the sales team for integrated sales and marketing plans to achieve market growth.
• Identify and engage market research, media, or other marketing agencies for generating market intelligence.
• Guide the market research teams in identifying key customer and product related feedback and information from the market.
• Grow, develop and uplevel the team by defining performance standards, strategy, and evolving the team to scale.
• Establishing strategies for the product mix.

Qualifications

Experience

Required Skills

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

Food and Beverage Services, Food and Beverage Manufacturing, and Wholesale Food and Beverage

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