Senior Marketing Specialist

Were looking for an experienced and driven Senior Marketing Specialist to lead the marketing function for a prominent tech startup in KSA. The company focuses on simplifying payments for Saudi businesses through tailored solutions like automating invoices, managing recurring payments, and sending automated reminders. They care deeply about the quality of their work and aim to allow businesses to focus on growth instead of chasing payments. The ideal candidate will play a pivotal role in shaping and executing marketing strategies that strengthen brand presence, drive customer acquisition, and align closely with the companys strategic goals.

Overview

As the Senior Marketing Specialist, you will lead the planning and execution of data-driven marketing initiatives aimed at driving user acquisition, engagement, and retention. This role requires a strong understanding of the local market and collaboration across departments to deliver impactful campaigns, build strategic partnerships, and enhance the customer journey at every touchpoint.

Responsibilities

• Develop and implement a comprehensive, full-funnel marketing strategy aligned with business goals and tailored for the Saudi market
• Lead the execution of monthly and quarterly marketing plans with clear KPIs focused on acquisition, engagement, and retention
• Own and drive performance marketing strategies across digital channels including paid search, social media, email marketing, and affiliate networks
• Lead the development of localized content and campaigns that reflect cultural nuances and comply with relevant regulations
• Collaborate cross-functionally with product, design, growth, customer success, and compliance teams to align marketing initiatives with product roadmaps and user needs
• Utilize market research, customer insights, and industry trends to continuously refine marketing strategies and maintain a competitive edge
• Build and sustain strategic partnerships with key fintech stakeholders, influencers, and opinion leaders to expand brand visibility
• Monitor, report on, and optimize campaign performance using data-driven insights to improve results continuously

Requirements

Benefits

Seniority level

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