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Senior Marketing Specialist

Hire FellowsRiyadh, Riyadh Region, Saudi Arabia

18 days ago

Job description

Were looking for an experienced and driven Senior Marketing Specialist to lead the marketing function for a prominent tech startup in KSA. The company focuses on simplifying payments for Saudi businesses through tailored solutions like automating invoices, managing recurring payments, and sending automated reminders. They care deeply about the quality of their work and aim to allow businesses to focus on growth instead of chasing payments. The ideal candidate will play a pivotal role in shaping and executing marketing strategies that strengthen brand presence, drive customer acquisition, and align closely with the companys strategic goals.

Overview

As the Senior Marketing Specialist, you will lead the planning and execution of data-driven marketing initiatives aimed at driving user acquisition, engagement, and retention. This role requires a strong understanding of the local market and collaboration across departments to deliver impactful campaigns, build strategic partnerships, and enhance the customer journey at every touchpoint.

Responsibilities

Develop and implement a comprehensive, full-funnel marketing strategy aligned with business goals and tailored for the Saudi market
Lead the execution of monthly and quarterly marketing plans with clear KPIs focused on acquisition, engagement, and retention
Own and drive performance marketing strategies across digital channels including paid search, social media, email marketing, and affiliate networks
Lead the development of localized content and campaigns that reflect cultural nuances and comply with relevant regulations
Collaborate cross-functionally with product, design, growth, customer success, and compliance teams to align marketing initiatives with product roadmaps and user needs
Utilize market research, customer insights, and industry trends to continuously refine marketing strategies and maintain a competitive edge
Build and sustain strategic partnerships with key fintech stakeholders, influencers, and opinion leaders to expand brand visibility
Monitor, report on, and optimize campaign performance using data-driven insights to improve results continuously

Requirements

Deep understanding of the Saudi market, including local consumer behavior, digital channels, and financial services culture

Minimum of 4 years of marketing experience, preferably within fintech, tech, or financial services, including at least 2 years in a senior or leadership capacity

Bachelors degree in Marketing, Business, Communications, or a related field

Proven success in building and scaling customer acquisition and engagement strategies in competitive markets

Proficiency with digital marketing tools, social media platforms, and market research techniques

Excellent communication skills in Arabic and English, both written and spoken

Collaborative attitude and ability to work effectively with cross-functional teams

Pleasant personality and able to lead with empathy and patience

Benefits

You are solving a multi-billion dollar pain in the market - installments and subscriptions

You will be a core member building out a critical function, which will play a huge part in making the company successful

You\'ll do great work with great people and make a lot of money doing it inshallah

A competitive full package with salary and ESOP

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

IT Services and IT Consulting

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Marketing Specialist • Riyadh, Riyadh Region, Saudi Arabia