Develop products by identifying potential products; conduct market research; generate product requirements; determine specifications, production timetables, and time-integrated plans for product introduction; develop product roadmaps and strategies.
Key Accountabilities :
1 - Product Ideation & funnel management :
- Develop the company’s annual product development master plan
- Lead the cross-fucntional core team to deliver on their specific tasks related to product development following the company strategy
- Manage product ideas in the idea funnel and prioritize based on specific set of rating factors to expedite into conceptualization and into development
- Identify the development path (Fast vs staged) based on the idea evaluation, due-diligence and leadership feedback.
- Analyze trends and behavior of our existing customers
- Develop product concepts / prototypes and ideas based on the customer and market insights
- Manage the concept test research in coordination with the research team
- Coordinate with the business advisory function on the potential of product concepts
- Coordinate with pricing team to determine product pricing based on competitors prices and internal costs
2 - Conceptualization and GTM Strategy :
Build new product brands and sustain the position of the current product / brand portfolioDevelop product communication strategy and execute product launch campaign considering budget and timeDevelop a GTM Startegy for best path to market commercially and financiallyFile products to regulators including the alignment cycle with the cross-functional teams, and sign-off from Products managementSet the product performance KPIs by building a business case (P&L) for a 3 year cycleCreate rules and technical requirements for Product configration on Sales channelCoordinate with the Sales channel team to test the product prior to launchConduct product trainings sessions and deliver a comprehensive product understanding to sales staffCoordinate with the Marketing communication team on the media spending for the campaign and budget management for all product launches with their media presence3 - Post Launch Product Management :
Monitor and report product performance against the product roadmapTrack the impact of products on the overall brand product pillar and develop plans to enhance the brand image performanceDevelop product performance reports and present findings to stakeholders4 - Market Development :
Generate insights and landscape assessment to identify market opportunitiesCoordinate with internal and external stakeholders to size the opportunity and define the best Go-to market startegy and business modelParticipate in the value creation on business case development and proposals to stakeholdersDevelop the action plan for products and distribute the actions to relative stakeholders#J-18808-Ljbffr