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Manager - Product Management

BUPA ArabiaJeddah, Makkah Region, Saudi Arabia

10 days ago

Job description

Develop products by identifying potential products; conduct market research; generate product requirements; determine specifications, production timetables, and time-integrated plans for product introduction; develop product roadmaps and strategies.

Key Accountabilities :

1 - Product Ideation & funnel management :

Develop the company’s annual product development master plan
Lead the cross-fucntional core team to deliver on their specific tasks related to product development following the company strategy
Manage product ideas in the idea funnel and prioritize based on specific set of rating factors to expedite into conceptualization and into development
Identify the development path (Fast vs staged) based on the idea evaluation, due-diligence and leadership feedback.
Analyze trends and behavior of our existing customers
Develop product concepts / prototypes and ideas based on the customer and market insights
Manage the concept test research in coordination with the research team
Coordinate with the business advisory function on the potential of product concepts
Coordinate with pricing team to determine product pricing based on competitors prices and internal costs

2 - Conceptualization and GTM Strategy :

Build new product brands and sustain the position of the current product / brand portfolio

Develop product communication strategy and execute product launch campaign considering budget and time

Develop a GTM Startegy for best path to market commercially and financially

File products to regulators including the alignment cycle with the cross-functional teams, and sign-off from Products management

Set the product performance KPIs by building a business case (P&L) for a 3 year cycle

Create rules and technical requirements for Product configration on Sales channel

Coordinate with the Sales channel team to test the product prior to launch

Conduct product trainings sessions and deliver a comprehensive product understanding to sales staff

Coordinate with the Marketing communication team on the media spending for the campaign and budget management for all product launches with their media presence

3 - Post Launch Product Management :

Monitor and report product performance against the product roadmap

Track the impact of products on the overall brand product pillar and develop plans to enhance the brand image performance

Develop product performance reports and present findings to stakeholders

4 - Market Development :

Generate insights and landscape assessment to identify market opportunities

Coordinate with internal and external stakeholders to size the opportunity and define the best Go-to market startegy and business model

Participate in the value creation on business case development and proposals to stakeholders

Develop the action plan for products and distribute the actions to relative stakeholders

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Product Manager • Jeddah, Makkah Region, Saudi Arabia