Creative Strategist

The ideal person for the

Creative Strategist

role will be a natural storyteller with a passion for presenting concepts to clients and a desire to oversee strategic work from the point of briefing through to final execution.

Most of all, we are looking for someone obsessed with looking beyond data findings to arrive at distinctive, interesting conclusions and imperatives that drive and stimulate creativity across the agency in collaboration with the agency’s Head of Strategy.

Job Description :

Comfortable conducting extensive research on landscape and turning those findings into focused, usable imperatives and unexpected insights.

Work closely with research teams to monitor tools for market, audience and trends, analysing data to help inform strategic decisions and creative direction, for existing projects, new business and prospective work.

Experience writing briefs that encourage creative teams to look beyond conventions to deliver highly distinctive work, with the personality & skills to lead team briefings.

Acts as a key figurehead for composing creative strategies across a variety of client types and projects, grounded in a key skill of being able to arrive at the point in a focused, interesting way.

Contributes in a significant way to the ideation and creative development process beyond briefing, making sure recommendations and responses are on brand and on strategy.

Support campaign and project lifecycle from briefing to final and ongoing execution. Work with Head of Strategy and client servicing teams on the development of idea-led initiatives and tactics.

Create conceptual ideas that include a keen emphasis on delivering the idea convincingly and succinctly, backed up by attention to detail and strong copywriting skills in Arabic and English.

Present strategies and concepts to internal and external stakeholders, nurture relationships with the strategy and creative departments, and maintain dialogue to refine proposals.

Contribute to the agency’s connection into new trends and cultural moments across the region, emerging customer behaviors and patterns, and creative opportunities, with an ability to recognise opportunities to deliver against this for the agency and our clients.

Qualifications

Minimum 4 years of experience in creative strategy. Experience in branding and comms projects is a bonus.

Proven ability to develop solid strategic foundations for creative campaigns, across GTM strategies and other initiatives.

Excellent storytelling capabilities with an ability to bring focus and clarity to complex scenarios, and a passion for making clear and convincing arguments for ideas.

Fluent in Arabic and English (verbally and in writing).

Note :

The second description appears to be a duplicate with additional responsibilities, but as it overlaps significantly, the overall assessment remains the same. The job is not marked as expired in the provided text.

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