Position Overview :
We are seeking a Creative Copywriter with an agency background and expertise in crafting compelling social media content and brand concepts. The ideal candidate has a strong passion for storytelling, a deep understanding of audience engagement, and the ability to create impactful messaging across digital platforms.
Key Responsibilities :
Content Creation & Copywriting
- Develop engaging, on-brand copy for social media, digital ads, website content, and marketing materials .
- Craft creative brand narratives, campaign concepts, and taglines that resonate with target audiences.
- Write persuasive and conversion-focused content for product launches, promotions, and storytelling campaigns.
Social Media & Digital Engagement
Create platform-specific content for Instagram, TikTok, LinkedIn, and other channels.Develop engaging post captions, hooks, and call-to-actions (CTAs) to drive interaction.Ensure all content is aligned with brand tone, voice, and positioning .Brand Development & Concept Creation
Collaborate with designers, strategists, and marketers to develop unique campaign concepts .Assist in naming projects, slogans, and creative directions for new brand initiatives.Research trends, competitors, and audience behaviors to refine content strategies.Collaboration & Strategy
Work closely with the design and marketing teams to ensure a seamless blend of visuals and copy.Edit and refine content based on performance analytics and audience insights .Maintain a strong understanding of digital marketing trends, cultural moments, and industry best practices .Qualifications & Experience :
3+ years of experience in copywriting, content creation, or brand storytelling within an agency setting .Strong background in social media content writing, creative concepts, and campaign messaging .Proven ability to create engaging, witty, and culturally relevant copy for various platforms.Experience working with food & beverage, lifestyle, or hospitality brands is a plus.Strong grasp of consumer psychology, tone of voice, and brand storytelling .Exceptional writing, editing, and proofreading skills with a keen eye for detail.Ability to juggle multiple projects and deadlines in a fast-paced environment .#J-18808-Ljbffr