Digital Campaign Manager

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The Digital Campaign Manager is responsible for planning, executing, and optimizing digital marketing campaigns across multiple online channels to drive awareness, engagement, and conversions. This role requires a balance of creativity, technical proficiency, and analytical thinking to deliver campaigns that meet key business goals and performance metrics.

Key Responsibilities

• Campaign Planning & Strategy – Develop and implement multi-channel digital marketing campaigns across paid search, social media, display, video, and email.
• Collaborate with marketing leadership to define campaign goals, target audiences, budgets, and KPIs.
• Translate marketing objectives into detailed campaign plans and timelines aligned with brand positioning, seasonal trends, and product launches.
• Execution & Optimization – Manage day-to-day execution of campaigns, including setup, ad creation, audience targeting, and tracking implementation.
• Coordinate with design, copywriting, and development teams to create compelling assets and landing pages.
• Continuously monitor campaign performance and optimize for ROI, CTR, and conversion rate.
• Perform A / B testing on creatives, audiences, and placements to identify high-performing strategies.
• Analytics & Reporting – Track, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager, and Data Studio.
• Provide actionable insights and recommendations to stakeholders.
• Maintain detailed campaign dashboards to monitor progress toward goals.
• Evaluate attribution models to understand cross-channel impact and customer journeys.
• Collaboration & Communication – Work cross-functionally with content, design, sales, and analytics teams to ensure integrated marketing execution.
• Coordinate with external vendors, agencies, or media partners when necessary.
• Ensure consistent brand messaging and visual identity across all channels.
• Present campaign results and strategic recommendations to internal teams or clients.

Qualifications

Preferred Skills

What We Offer

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