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Digital Campaign Manager

Digital Campaign Manager

Loyal To CumbriaWorkFromHome, Riyadh Region, Saudi Arabia
1 day ago
Job description

Join to apply for the Digital Campaign Manager role at Loyal To Cumbria .

The Digital Campaign Manager is responsible for planning, executing, and optimizing digital marketing campaigns across multiple online channels to drive awareness, engagement, and conversions. This role requires a balance of creativity, technical proficiency, and analytical thinking to deliver campaigns that meet key business goals and performance metrics.

Key Responsibilities

  • Campaign Planning & Strategy – Develop and implement multi-channel digital marketing campaigns across paid search, social media, display, video, and email.
  • Collaborate with marketing leadership to define campaign goals, target audiences, budgets, and KPIs.
  • Translate marketing objectives into detailed campaign plans and timelines aligned with brand positioning, seasonal trends, and product launches.
  • Execution & Optimization – Manage day-to-day execution of campaigns, including setup, ad creation, audience targeting, and tracking implementation.
  • Coordinate with design, copywriting, and development teams to create compelling assets and landing pages.
  • Continuously monitor campaign performance and optimize for ROI, CTR, and conversion rate.
  • Perform A / B testing on creatives, audiences, and placements to identify high-performing strategies.
  • Analytics & Reporting – Track, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager, and Data Studio.
  • Provide actionable insights and recommendations to stakeholders.
  • Maintain detailed campaign dashboards to monitor progress toward goals.
  • Evaluate attribution models to understand cross-channel impact and customer journeys.
  • Collaboration & Communication – Work cross-functionally with content, design, sales, and analytics teams to ensure integrated marketing execution.
  • Coordinate with external vendors, agencies, or media partners when necessary.
  • Ensure consistent brand messaging and visual identity across all channels.
  • Present campaign results and strategic recommendations to internal teams or clients.

Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field.
  • 3–5 years of experience in digital marketing or campaign management.
  • Proven track record managing multi-channel campaigns (paid search, social, display, video, and email).
  • Strong understanding of ad platforms such as Google Ads, Meta Business Suite, LinkedIn Ads, and programmatic networks.
  • Experience with Google Analytics, Tag Manager, and campaign tracking.
  • Excellent project management and organizational skills.
  • Strong analytical mindset with the ability to interpret data into actionable insights.

    • Preferred Skills

  • Experience using marketing automation or CRM tools (HubSpot, Salesforce, Marketo).
  • Familiarity with A / B testing and conversion rate optimization (CRO) methodologies.
  • Knowledge of SEO and content marketing principles.
  • Google Ads or Meta Blueprint certification.
  • Strong written and verbal communication skills.

    • What We Offer

  • Competitive salary with performance-based bonuses.
  • Comprehensive health, dental, and vision coverage.
  • Hybrid or remote work flexibility.
  • Professional growth opportunities and access to training / certifications.
  • A fast‑paced, innovative marketing team focused on results and creativity.

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    Digital Manager • WorkFromHome, Riyadh Region, Saudi Arabia