Senior Manager Editorial

Reporting to : Director Content & Fan Marketing Job Purpose :

As the Senior Manager Editorial at the Esports World Cup, you will be responsible for shaping and guiding the editorial voice and strategy to ensure EWC’s messaging is compelling, consistent, and aligned with brand objectives. This role oversees all written content across digital platforms, ensures high editorial standards, and drives storytelling that enhances the experience and reinforces EWC’s positioning within the esports, gaming, and sports landscape. As the editorial lead, the Editor in Chief produces engaging narratives that resonate with diverse audiences and enhance brand loyalty.

Duties and Responsibilities

Define and oversee EWC’s editorial strategy, ensuring consistency in tone, messaging, and style across all written content for EWC website and social media. Develop content guidelines and editorial standards to maintain quality and brand alignment in all published material. Craft and curate impactful stories that highlight key moments, players, and clubs, bringing the tournament’s excitement and depth to life. Lead content planning and execution for major EWC initiatives, including website articles, social media posts, and newsletters. Manage freelance contributors to produce engaging and timely content that supports EWC’s goals. Work closely with the Content Production, Fan Marketing, and Social Media teams to coordinate content creation and align editorial themes across channels. Ensure editorial content supports fan engagement, builds community, and strengthens EWC’s positioning in the esports, gaming, and sports entertainment landscape. Identify and develop unique storylines, features, and interviews that capture the spirit of the EWC and enhance fan connection. Oversee the creation and optimization of SEO-friendly content to enhance discoverability and organic reach. Manage relationships with external content creators, including freelancers, journalists, and industry experts, to expand EWC’s editorial coverage. Track content performance metrics to inform editorial decisions and adjust strategies based on audience engagement and feedback. Develop and manage the editorial budget, optimizing resources for high-quality content creation and efficient resource allocation. Education and Experience

Bachelor’s degree in marketing, media or equivalent. 6+ years of relevant experience in editorial, journalism, or content management, ideally in esports or gaming. Knowledge, Skills, and Abilities

Proven experience defining and overseeing editorial strategies that align with brand objectives. Strong storytelling skills with the ability to craft compelling narratives around events, players, and themes in the esports and gaming world. Expertise in developing content guidelines and editorial standards to ensure high quality and brand alignment. Experience leading content planning and execution for large-scale initiatives, including website articles, social media content, and newsletters. Ability to oversee SEO-friendly content creation to enhance discoverability and organic reach. Proven ability to manage freelance contributors, fostering an environment of creativity and alignment with brand goals. Native-like command of English. Relocation support, competitive compensation, housing allowance, VIP medical insurance, and the opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact. Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.

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