Head of Brand Strategy & Campaigns

Overview

At SAN International Group, we transform everyday life into experiences of elegance, individuality, and beauty through innovative brands that reflect each unique identity. As a pioneering multi-brand fashion & lifestyle house in Saudi Arabia, SAN leads with creativity, speed, and innovation, building a portfolio of brands that inspire consumers, elevate experiences, and redefine fashion and lifestyle across the region.

Role purpose

The Head of Brand Strategy & Campaigns will act as the strategic architect behind SAN’s portfolio of brands. This role is responsible for shaping SAN’s brand identity at the corporate level, leading brand storytelling, and orchestrating campaigns that connect emotionally with consumers while driving measurable business growth.

This leader will oversee Creative Strategy & Direction , Campaign Strategy & Content Marketing , and Brand Strategy & Growth , ensuring all campaigns and brand activities are aligned with SAN’s mission and vision.

Key Responsibilities

• Define and own SAN’s brand strategy framework across all SAN brands, ensuring consistency while allowing individuality for each.
• Lead the development of integrated brand campaigns that inspire, persuade, and deliver impact across online and offline channels.
• Supervise Creative Strategy & Direction , guiding copywriters, content creators, and storytellers to craft SAN’s brand voice.
• Oversee Campaign Strategy & Content Marketing , ensuring campaigns are insight-driven, relevant, and emotionally resonant.
• Drive Brand Strategy & Growth , identifying opportunities for expansion, partnerships, and market positioning.
• Translate strategic ideas into executed campaigns , turning concepts into actionable creative briefs and persuasive narratives.
• Act as the bridge between strategy and execution , aligning with Marketing, E-commerce, Retail, and Product Development teams.
• Build and mentor a high-performing team, fostering a culture of creativity, innovation, and agility.
• Serve as a brand ambassador internally and externally, ensuring SAN’s mission is reflected in every campaign and initiative.
• Consistently measure, analyze, and optimize brand and campaign performance to maximize impact and ROI.

Qualifications & Skills

Impact at SAN

As Head of Brand Strategy & Campaigns , you will shape the way consumers experience our Brands. Your leadership will ensure that SAN delivers on its mission : We transform everyday life into experiences of elegance, individuality, and beauty through innovative brands that reflect each unique identity.

This role is central to positioning SAN as the #1 fashion & lifestyle house in Saudi Arabia , building brands that inspire, connect, and endure.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail Apparel and Fashion

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