Senior Copywriter

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities

• Lead the development of original, strategically sound Arabic copy concepts for integrated campaigns across digital, social, print, OOH, broadcast, and experiential channels.
• Translate briefs and marketing objectives into clear, compelling, and persuasive copy that resonates with audiences and drives results.
• Collaborate closely with Art Directors and creative partners to ensure copy and visuals work seamlessly together in delivering impactful ideas.
• Write, edit, and proofread a wide range of content including headlines, taglines, scripts, social posts, websites, and long-form copy while maintaining brand voice and accuracy.
• Present creative ideas confidently to internal teams and clients, articulating the thinking behind the work and responding effectively to feedback.
• Develop a deep understanding of client brands, audiences, and competitive landscapes to ensure all copy aligns with strategy while pushing creative boundaries.
• Ensure high standards of quality, accuracy, and attention to detail across all deliverables, managing revisions and deadlines with efficiency.
• Provide clear guidance to production teams to ensure copy is executed as intended across different formats and channels.
• Mentor and support junior writers, offering constructive feedback and fostering a culture of creative excellence.
• Contribute to agency growth through participation in brainstorms, new business pitches, and internal initiatives, while staying up to date on industry trends and innovations.

Qualifications & Requirements

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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