Funded Campaign Specialist

Responsibilities

• Develop the appropriate strategy for each advertising campaign based on specific marketing goals (brand awareness, conversions, sales, etc.).
• Manage and operate paid campaigns across various digital platforms such as Google Ads, Meta Ads (Facebook / Instagram), and others.
• Monitor and analyze key performance indicators (KPIs), including :
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• And other relevant metrics.
• Prepare detailed and comprehensive performance reports that include in-depth analysis and actionable recommendations for optimization.
• Allocate and adjust advertising budgets effectively based on campaign performance to ensure the highest possible Return on Investment (ROI).
• Utilize competitive analysis tools such as :
• SEMrush
• SpyFu
• Facebook Ad Library to gain insights into market trends, competitor strategies, and areas for improvement.
• Leverage advanced tools like :
• Google Performance Max
• Meta Advantage+ to maximize campaign efficiency and achieve optimal results.

Qualifications

Seniority Level

Associate

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Personal Care Product Manufacturing

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