Sr. Campaign Specialist

Role Summary :

We're looking for a results-driven Senior Campaign Specialist to lead and execute digital campaigns across multiple channels. This role will focus on social media, SEO, email marketing, and lead generation, ensuring performance is data-backed and compliant with communication regulations.

Responsibilities

• Develop and execute social media and digital campaigns across platforms including TikTok, Instagram, Twitter / X, Snapchat, and more to drive engagement, growth, and conversions
• Manage scheduling, publishing, and engagement using social media management tools
• Analyze campaign performance using platform analytics and translate data into actionable insights
• Create and implement nationwide advertising strategies to support brand visibility and conversion goals
• Develop and maintain SEO strategies, including writing and optimizing blog content to increase organic traffic to the e-commerce platform
• Collaborate with CRM teams to improve lead prioritization, campaign performance tracking, and ROI analysis
• Launch and monitor digital email marketing campaigns in alignment with online privacy and CAN-SPAM regulations
• Plan and execute direct marketing campaigns, managing everything from concept to results analysis
• Initiate KPI monitoring frameworks, set baseline performance goals, and define milestones for improvement
• Continuously optimize lead generation and marketing communication methods for compliance and impact

Requirements :

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