Events Marketing Manager - Saudi National

Events Marketing Manager - Saudi National Tahaluf

is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Over the next 12 months Tahaluf will scale to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia : by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Gov and Non Gov Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners don’t just support the expansion of live events in the Kingdom; they’re also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG!

Building on the success of record-breaking tech event LEAP, which grew to be the world’s largest tech event globally in terms of attendee numbers in just its second edition, and award-winning cyber-security event Black Hat, Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including CPHI, Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition in October, Global Health Exhibition and award-winning cyber-security event Black Hat.

Be part of an ambitious and highly committed team, who aren’t afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to :

Work within a highly dynamic business with the energy and style of a start-up

Be part of building a business that is launching new products and events at scale

Grab an opportunity to accelerate your career and make a real impact

The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.

Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.

KEY RESPONSIBILITIES

Ownership and accountability for executing marketing strategy, management, and optimisation for both inbound and outbound marketing campaigns.

Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.

Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.

Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.

Work with our supporting agencies to develop the strategy and setup of all paid campaigns.

Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.

Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.

Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.

Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

Design and implementation of testing and optimisation strategies (including A / B testing, landing pages and CTAs).

LEADERSHIP

Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.

Line manages digital marketer / s in order to successfully implement campaign strategies.

Provide guidance, feedback and inspiration to line reports.

ANALYSIS & INSIGHT

Monitor campaign performances by producing relevant and timely reports.

Recommend changes to campaign execution based on data insights.

Identify trends and insights, and optimize spend and performance based on the insights.

Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

PLANNING & CAMPAIGN MANAGEMENT

Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition.

Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).

Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.

MARKETING EXECUTION

Work with marketers to identify the target universe and key segments within the target universe.

Assist with the development of personas, value propositions and messaging for each of the key segments for each product.

Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel.

Significant experience in a digital marketing role to manager level.

Experience in using Eloqua, Adobe Analytics and Adobe Target.

Analytical and questioning mindset.

Solid experience of A / B web and email testing.

PPC and SEO experience.

Excellent time keeper, with ability to juggle multiple projects.

Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders.

Proven experience of hitting digital channel KPIs.

Ability to communicate ideas clearly, effectively and persuasively.

Database development and growth including segmentation and personalisation.

Deadline and target driven.

Excellent verbal and written communication skills.

Minimum of 3 or 4 years’ experience as Marketing Manager.

Bachelor’s Degree or equivalent experience.

Must be a Saudi National.

Experience working with Saudi Ministries is preferred.

Events experience is highly preferable.

Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.

Database development and growth including segmentation / advanced targeting.

Building relationships with partners and stakeholders.

Analytical and questioning mindset.

Significant exposure to design and print suppliers / agencies.

Deadline and target driven.

Excellent verbal and written communication skills in both English & Arabic.

Proficient in the use of MS Office including intermediate / advanced PowerPoint, Word and Excel.

Technology savvy. Able to quickly adopt and work with new technology solutions.

WHAT YOU WILL GET

Core Benefits :

Medical Insurance for individual and family

Annual leave – 25 days

Remote working on Sundays

Working anywhere – 1 month every year

Local Relocation Package

Paid flight to Riyadh – individual and family (up to a max of three children)

30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000

Up to SAR 2,500 reimbursement of shipping goods / excess baggage costs

• If eligible

We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.

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