Marketing Strategy Director

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.
• Lead the marketing team and ensure alignment with the company’s strategic goals.
• Monitor campaign performance, analyze results, and continuously optimize.
• Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Qualifications

Years of Experience : At least 10 years of hands‑on experience in marketing, with at least 3 years in a leadership role.

Customer segmentation and persona development

Key Skills

Leadership & Decision-Making

Ability to lead teams and inspire performance. Strong decision‑making based on data and insights.

Market Knowledge

Familiarity with local and global market trends. Agile in responding to competitive and economic changes.

Technical & Analytical Skills

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