Head of Sales

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The Digital Training Center is at the heart of Saudi Arabia's ambitious digital transformation initiatives. We are not just an educational institution; we are the essential strategic partner for major corporations and leading government bodies, empowering them to build the capabilities required for the Fourth Industrial Revolution.

Our solutions range from advanced Artificial Intelligence programs and smart factory workforce training to upskilling teams for data-driven logistics systems. Our mission is directly aligned with

Saudi Vision 2030 , and we are committed to developing the workforce's skills to meet the demands of the accelerating Saudi labor market. In this strategic context, we are seeking an exceptional leader to join us and steer our growth engine on this critical national journey.

Organization & Location Digital Training Center Riyadh, Saudi Arabia

Strategic Job Summary We are the Digital Training Center, the driving force behind building the Kingdom's digital capabilities. We are seeking a

Head of Sales

to be the architect of our revenue engine. This is not a traditional sales management role. It is a leadership position to build and scale our B2B, B2G, and B2C sales operations in the fastest-growing EdTech sector. If you are a leader who combines sharp strategic vision, precise data-driven execution, and possesses an unparalleled network in the Saudi market, we want you to lead our team into the next phase of accelerated growth.

Leadership Duties and Responsibilities Strategy Development & Revenue Generation

Develop and own the Center's comprehensive sales strategy (B2B, B2G, & B2C), directly aligned with overall organizational revenue growth objectives.

Design and structure enterprise sales processes, building long-term, complex, consultative sales cycles focused on delivering a clear and measurable ROI for clients.

Oversee B2C sales channels, working closely with the marketing department to optimize digital funnels and increase program enrollment rates.

Develop accurate sales forecasting and pipeline management, and establish ambitious yet realistic sales quotas.

Develop pricing strategies and contract structures for digital programs, and lead negotiations on complex contracts with major clients.

Team Leadership & Development

Recruit and build a world-class sales team possessing the right mix of digital, consultative, and execution skills.

Implement a continuous coaching culture and develop internal sales training programs.

Lead the team with inspiration, provide clear vision, and use emotional intelligence to build a resilient work environment.

Establish clear systems for team performance management, accountability, regular evaluation, and rewards.

Market Analysis & Internal Alignment

Conduct periodic competitive and market analysis to understand the evolving Saudi digital training market.

Act as the “Voice of the Client” within the Center, relaying market feedback to product and curriculum development teams.

Collaborate strategically with marketing to ensure high-quality lead generation and aligned messaging.

Lead the sales enablement function, developing sales collateral and presentations that simplify complex technical concepts.

Strategic Relationship Management

Personally lead strategic and major deals from inception to closing.

Represent the Digital Training Center at the highest levels, building relationships with senior decision‑makers in the private and public sectors.

Develop and manage strategic partnerships and sales channels to expand the Center's reach.

Act as a brand ambassador at key industry conferences and events.

Essential Qualifications for the Ideal Candidate

Minimum of 3 years of experience in sales.

Proven and successful experience in sales leadership within the EdTech, SaaS, or E‑learning / Digital Training sectors.

Deep understanding of the Saudi Arabian market; candidate must currently be based in Riyadh.

Proven track record of building and owning a strong network of senior HR managers, L&D leaders, and decision‑makers in the private sector and government entities.

Full professional fluency in both Arabic and English (reading, writing, and speaking).

Bachelor's degree in Business Administration, Marketing, or a related field.

Technical and Leadership Skills Technical & Analytical Competencies

Advanced experience in using and structuring CRM systems (e.g., Salesforce, HubSpot) for pipeline management, data tracking, and analysis.

Strong ability to analyze sales data using tools like advanced Excel, and preferably Business Intelligence tools (e.g., Power BI or Tableau).

Experience managing a modern sales tech stack, including automation tools and sales engagement platforms.

Leadership & Strategic Competencies

Ability to analyze the competitive landscape and develop long-term sales plans beyond immediate quarterly targets.

Exceptional negotiation skills required for closing complex, executive-level deals.

Proven ability to lead teams with empathy and inspiration, fostering a positive, resilient culture.

Superior communication skills for delivering persuasive presentations, resolving conflicts, and collaborating across departments.

Seniority level Director

Employment type Part‑time

Job function Sales and Business Development Industries : Research Services

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