Head of Sales

Overview

Head of Sales – Carbonated Soft Drinks & Juices. Reports to : GM / CEO. We’re hiring a dynamic Head of Sales to own the commercial agenda for our Carbonated Soft Drinks and Juices portfolio across Saudi Arabia. You will set the sales strategy, build winning RTM (route-to-market) capabilities, lead high-performing teams, and deliver sustainable, profitable growth across Modern Trade, Traditional Trade, HORECA, and e-commerce. What You’ll Do

Own the P&L for KSA Sales :

Deliver revenue, gross margin, and market-share targets for CSD & Juices. Build Strategy & RTM :

Design channel, customer, and geographic strategies, including distributor / wholesaler management and direct coverage where relevant. Lead & Develop Teams :

Manage regional sales managers, KAMs, and field execution teams; drive a performance culture with clear KPIs and coaching. Customer & Category Leadership :

Lead JBP negotiations, trade terms, and assortments with key retailers and foodservice groups; partner with Marketing / Category for activation calendars. Revenue Growth Management :

Optimize pricing, pack / price architecture, trade investment, and promo ROI using data-driven decisioning. Forecasting & S&OP :

Deliver accurate demand plans and align with Supply Chain on service levels and inventory health. Execution Excellence :

Ensure world-class in-store fundamentals (availability, visibility, share of shelf, planogram compliance, cold space, and activation). Data & Insights :

Use market data (e.g., Nielsen / IRI, retailer POS, internal BI) to identify opportunities and risks; course-correct quickly. Compliance & Governance :

Ensure adherence to company policies, local regulations, and safety standards. Talent & Culture :

Recruit, retain, and develop Saudi talent; foster diversity, inclusion, and high engagement. What You’ll Bring

Experience :

10–15+ years in FMCG beverage sales, including

5+ years leading sales

in KSA or GCC; strong track record in

carbonated soft drinks and / or juices . Channel Expertise :

Proven success in Modern Trade, Traditional Trade, HORECA, and e-commerce in Saudi Arabia. Leadership :

Inspirational people manager with multi-region, multi-channel team leadership and distributor stewardship. Commercial Acumen :

Mastery of JBP, RGM (pricing, promo, mix), trade investments, and P&L management. Data Fluency :

Comfortable with dashboards, POS / scan, and syndicated data to steer performance. Education :

Bachelor’s degree in Business / Marketing or related; MBA is a plus. Mobility :

Based in KSA with frequent travel across the Kingdom; occasional GCC travel. Key Performance Indicators (KPIs)

Net Revenue, Volume, and Gross Margin delivery Numeric & weighted distribution; market share growth (CSD & Juices) Perfect Store / RED metrics, OSA, planogram & activation compliance Trade spend ROI and discount-to-net optimization Forecast accuracy (MAPE / Bias) and service levels Team engagement, capability build, and leadership bench What We Offer

Competitive base + performance bonus + benefits Company car / allowance, medical, annual ticket Fast-growing business with strong brands and a meritocratic culture Seniority level

Director Employment type

Full-time Job function

Sales, Strategy / Planning, and Business Development Industries : Beverage Manufacturing, Food and Beverage Manufacturing, and Manufacturing

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