Team : Content & Fan Marketing
Activity : Full-time
Role grade : Manager (6)
Direct reports : 0
Indirect reports : 0
Reporting to : Senior ManagerGlobal Fan Marketing
Role location : Riyadh, Saudi Arabia
Job Purpose
As the Manager MENA Fan Marketing, you will lead our efforts in connecting with local esports communities. This role is crucial in building and nurturing relationships with fans, fostering a sense of community, and driving engagement at the local level.
Duties and Responsibilities
- Develop and implement strategies to engage local esports fans and communities.
- Organize and manage local events, meetups, and fan activities to foster esports community spirit.
- Act as the primary point of contact for local fan groups and community leaders.
- Collaborate with the content and social media teams to create localized content that resonates with local fans.
- Manage communication channels specific to local communities, ensuring timely and relevant updates.
- Develop and distribute announcements and other communications tailored to local audiences.
- Build and maintain relationships with local esports organizations, influencers, and partners.
- Work with external partners to co-create events and initiatives that engage local fans.
- Coordinate with internal teams to align local engagement activities with broader organizational goals.
- Gather feedback from local fans and communities to understand their needs and preferences.
- Analyze engagement metrics and community insights to inform strategies and improve engagement.
- Provide regular reports on local engagement activities and outcomes.
- Plan and execute local fan events, ensuring a high-quality and engaging experience for attendees.
Education and Experience
5+ years of experience in community management, fan engagement preferably in the esports or gaming industry.Bachelor's degree in Marketing, Communications, or a related field.Knowledge, Skills, and Abilities
Strong understanding and passion for esports and gaming culture.Good understanding of the local fanbase.Excellent communication and interpersonal skills.Ability to manage multiple projects and events simultaneously.Creative and strategic thinker with the ability to innovate and adapt.Fluent in Arabic and English.Proven ability to localize fan marketing strategies for the MENA region, leveraging strong cultural awareness and market knowledge of Saudi Arabia.Benefits
Relocation supportTransportation allowanceCompetitive compensationHousing allowanceVIP medical insuranceOpportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impactDiversity Disclaimer
Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.
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