Digital Marketing & Campaigns Specialist

Overview

Digital Marketing & Campaigns Specialist Join to apply for the Digital Marketing & Campaigns Specialist role at The Professionals Responsibilities

Plan, manage, and execute digital marketing campaigns across paid search, social media, display, email, and other relevant channels Optimize campaigns to maximize ROI, improve click-through rates, and achieve lead generation / conversion goals Manage end-to-end campaign execution including content briefs, creatives, targeting, and reporting Collaborate with creative, content, and product teams to develop engaging campaign assets Track, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and marketing automation platforms Conduct A / B testing to improve campaign performance and user engagement Stay up to date with digital marketing trends, tools, and best practices to bring innovative ideas into campaigns Support SEO, website optimization, and CRM / marketing automation initiatives as required Qualifications

Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. 4+ years of hands-on digital marketing experience. Strong understanding of digital advertising platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager, etc.) Proficiency in analytics and reporting tools (Google Analytics, Data Studio, or similar) Solid knowledge of SEO, SEM, and social media advertising. Strong analytical skills with a track record of improving campaign performance. Excellent communication, project management, and organizational skills. Seniority level

Associate Employment type

Full-time Job function

Marketing, Advertising, and Other Industries

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