Insights Specialist

Head of Talent Acquisition | Strategic Workforce Planning | Talents Attraction | Employer Branding | Onboarding & Orientation Programs | People… To support business decision-making by delivering actionable market insights through in-depth research and analysis focused on the poultry industry. The role involves identifying market trends, customer behaviors, competitor strategies, and growth opportunities to help the company maintain a competitive edge in the Saudi market.

Key Responsibilities

Conduct quantitative and qualitative market research focused on poultry products (broilers, eggs, processed items).

Monitor market trends, consumer preferences, and industry developments within Saudi Arabia and the GCC.

Track and analyze competitor activity, pricing strategies, and distribution models.

Consumer Insights

Design and manage customer surveys, focus groups, and interviews to gather feedback on products, branding, and customer satisfaction.

Segment customers based on demographics, purchase behavior, and preferences to support targeted marketing.

Reporting & Communication

Develop dashboards, reports, and presentations summarizing insights for senior management and cross-functional teams.

Translate complex data into clear, actionable insights for product development, sales, and marketing teams.

Work closely with sales, marketing, operations, and product development teams to align strategies with market needs.

Liaise with external research agencies and consultants when needed.

Strategic Input

Contribute to the formulation of strategic plans by providing forecasts, identifying risks, and uncovering market opportunities.

Evaluate the performance of new product launches or marketing campaigns using market data.

Qualifications

Bachelor’s degree in marketing, Business Administration, Economics, Agriculture, or related field.

Master’s degree or MBA is a plus.

3–5 years of experience in market research, preferably in FMCG, agriculture, or poultry.

Familiarity with the Saudi market and consumer behavior in the food industry.

Proficiency in research tools (e.g., SPSS, Tableau, Power BI, Excel) and survey platforms (e.g., Qualtrics, SurveyMonkey).

Strong analytical thinking, attention to detail, and problem-solving skills.

Excellent communication skills in English and Arabic (spoken and written).

Strategic thinking and data-driven decision-making

Market and consumer insight generation

Project and stakeholder management

Business acumen, particularly in agribusiness or food sectors

Cultural understanding of the Saudi and wider GCC markets

Preferred Experience

Experience working in or researching poultry, meat, or food processing industries.

Knowledge of regulatory and trade environments in Saudi Arabia and GCC.

Familiarity with halal market dynamics and consumer trends.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Supply Chain

Industries

Food and Beverage Services

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