To craft engaging, persuasive, and brand-aligned copy across diverse media platforms, supporting the Creative Services team in delivering messages that resonate with target audiences and meet project goals.
Primary Responsibilities
- Copy Creation : Write clear, compelling, and creative copy for various marketing materials, including advertisements, websites, social media, email campaigns, and more.
- Brand Voice : Ensure the copy remains consistent with the brand's voice and tone, adapting it effectively to different platforms and audiences.
- Collaboration : Work closely with designers, marketers, and other creative team members to produce cohesive and strategic content that aligns with project objectives.
- Editing and Proofreading : Review and refine copy to ensure accuracy, clarity, and maximum impact, producing error-free content.
- Research : Conduct market and audience research to inform copywriting decisions, ensuring content aligns with target audience preferences and trends.
- Concept Development : Actively participate in brainstorming sessions and contribute to the development of creative concepts and campaign ideas.
- Deadline Management : Manage multiple writing projects simultaneously, ensuring timely delivery of high-quality content that meets or exceeds expectations.
- Feedback Implementation : Integrate feedback from clients and team members to refine and enhance the copy, ensuring that it aligns with project goals.
Other Responsibilities
Stay Updated on Trends : Keep up with industry developments, trends, and best practices in copywriting, content creation, and digital marketing.Assist in Content Strategy : Support the development of content strategies that align with marketing goals, brand positioning, and audience expectations.Contribute to Creative Briefs : Help define and refine creative briefs, ensuring clear objectives and guiding the creative process.Maintain Copy Archives : Organize and manage a library of copy assets, ensuring easy access for future projects and consistency across content.Support Campaign Execution : Contribute to campaign rollouts by providing timely, relevant copy that supports overall campaign objectives.Skills & Knowledge
Writing Skills : Strong command of language with the ability to create engaging, persuasive, and concise copy.Creativity : Ability to generate unique ideas and creative concepts that capture the attention of target audiences.Attention to Detail : Ensures that all copy is accurate, consistent, and adheres to the brand guidelines.Research Skills : Skilled in conducting market and audience research to align copywriting with audience preferences, trends, and needs.Collaboration : Strong communication skills, with the ability to work effectively across teams and collaborate with designers, marketers, and other creatives.Time Management : Capable of managing multiple writing projects efficiently and meeting deadlines without compromising quality.Industry Knowledge : Awareness of current trends in copywriting, content marketing, and digital media.Editing and Proofreading : Proficient in reviewing and editing copy to maintain high standards and accuracy across all written materials.Experience & Education
Years of Experience : 5+ years of experience in copywriting, ideally within creative services, advertising, or content creation.Education : Bachelor’s degree in English, Journalism, Communications, or a related field. Additional certifications in copywriting or content creation are a plus.#J-18808-Ljbffr