National Sales Manager

Overview

JW International, a strategic vertical under JW Retail (part of JW SEZ Group), is engaged in multi-category trading and distribution across home appliances, tires, and luggage in the Kingdom of Saudi Arabia (KSA). As JW International expands its reach in the KSA market, the National Sales Manager (NSM) will be responsible for building a strong sales organization, optimizing channel coverage, and driving sustainable revenue growth across all product lines. This role demands a forward-looking commercial leader who can align short-term execution with long-term strategic objectives, ensuring excellence in dealer management, pricing strategy, inventory planning, and cross-category integration. The NSM will report to the GM Sales – JWI, ensuring aggressive growth in a competitive market through strategic planning, operational discipline, and innovation-driven execution.

Own and deliver the sales strategy for KSA, ensuring revenue growth, market penetration, and profitability across all product categories.

Build, expand, and manage the dealer and distribution network, ensuring strong governance, relationships, performance, and exploration of new sales channels, including smaller and fast-growing cities.

Drive corporate and institutional sales, targeting large accounts, projects, and government-linked opportunities.

Support the development and execution of go-to-market strategies for new product launches and category expansion in KSA.

Implement structured sales processes, performance dashboards, and KPIs to track dealer productivity, corporate accounts, and retail contribution.

Embed a customer-focused culture by improving salesforce capability, responsiveness, and accountability.

Leverage market insights and competitor intelligence to refine pricing, channel strategies, and revenue models.

Work closely with marketing to align campaigns, trade promotions, and product positioning with sales objectives.

Champion digital and omnichannel sales growth by integrating retail, e-commerce, and B2B platforms.

Build and lead a high-performing KSA sales team, focusing on talent development, accountability, and a performance-driven culture.

Qualifications

Strategic sales leadership with ability to design and execute bold growth strategies.

Strong governance, compliance, and financial discipline across multiple channels.

Partnership mindset to collaborate with senior leadership in driving market expansion.

Proficiency in rapid, data-driven decision-making in competitive environments.

Team-building expertise to develop agile, high-performing, future-ready sales teams.

Digital fluency, including CRM adoption and performance analytics.

Commercial acumen in pricing, promotions, and channel optimization.

Strong stakeholder management with clarity, confidence, and influence.

Commitment to talent development and building future leadership pipelines.

Resilient leadership to navigate ambiguity, disruption, and organizational change.

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