National Marketing Manager

Role :

Formulate and implement marketing strategy & plans to enhance brand image and achieve sales targets.

Main Responsibilities : Set strategic marketing objectives by integrating global practices at regional and local markets. Develop product launch strategy for new or upgraded models in regional markets. Report ROI on product launches. Control, plan and monitor the marketing communication budget. Coordinate with advertising agencies and smooth out the marketing communication process in terms of budget, integrated media buying for the regional market, media guidelines, creativity and establishing a new brand identity. Develop marketing communication briefs for model line-ups. Analyze the effectiveness of communication strategy. Effectively handle public relations, including relationships with media. Provide marketing research inputs, including marketing intelligence / competitors’ activities. Provide dealers standard design layouts, product concepts for display, motor show materials like brochures / giveaways / documentaries, etc.

Education :

Post graduate qualifications in Marketing Management.

Experience :

Seven to 12 years in automotive marketing brand / product management.

Age : 30 - 40 years.

Place of Posting : Riyadh.

Duration :

Permanent although on contractual employment initially for two years.

Most Likely Source : GCC locations.

Preferred Nationality :

Open.

Budget :

Preferably within 35,000 SAR monthly gross (i.e., basic + housing + transport).

Job Specification

Competencies : Fluency in English; ability to speak and read Arabic desirable. Knowledge of local automotive market structures and trade practices. Brand management expertise. Commercial acumen. Achievement orientation. Planning and monitoring skills. Communication skills. Analytical ability. Influencing skills. Interpersonal effectiveness. Knowledge of BSC & its implementation. Self-confidence & poise. PC friendliness. Ability to work under pressure. Ability to build an effective team.

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