To conceptualize and create innovative solutions that effectively convey the strategic objectives of assigned projects, ensuring all creative outputs align with the brand's vision and market dynamics.
Primary Responsibilities :
- Graphic Development : Lead the graphic development process for assigned products, ensuring high-quality and creative outputs.
- Concept Collaboration : Collaborate with Copywriters to develop compelling creative concepts and executions for assigned products.
- Market Understanding : Maintain a thorough understanding of the market dynamics related to assigned products to inform relevant creative solutions.
- Project Coordination : Work with account executives to plan, schedule, and monitor all creative projects, ensuring timely and efficient completion.
- Time & Cost Estimation : Provide accurate estimates for time and costs associated with creative tasks, helping to manage resources and budgets effectively.
- Quality Assurance : Conduct quality checks and approve work at various stages of the creative process to uphold high standards.
- Creative Director Support : Assist the Associate Creative Director with various tasks, contributing to the overall success of the creative team.
Other Responsibilities :
Client Advisory : Offer technical visual recommendations to clients and address any related issues to ensure their needs are met.Meeting Facilitation : Facilitate input and creative meetings to gather insights and align on project goals and creative direction.Client Presentations : Assist in presenting creative concepts and executions to clients through sketches and other visual aids.Staff Development : Provide direction and mentorship to designers and Art Directors, supporting their professional growth.Education & Training : Contribute to the ongoing education and training of designers to enhance their skills and keep them updated on industry trends.Skills & Knowledge :
Graphic Design : Expertise in designing visual content for various media, with a focus on aesthetics and balance.Composition Techniques : Mastery in arranging visual elements using design principles such as balance, contrast, and alignment.Photo-Retouching : Skilled in editing and enhancing photographs to meet project goals.Color Theory : Understanding of color interactions and ability to create visually appealing palettes.Typography : Proficiency in selecting and using fonts effectively, with knowledge of typographic terms.Perspective : Ability to create depth and three-dimensionality in designs.Page Composition : Skill in organizing text and images to create clear, engaging layouts.Print Production : Understanding of processes involved in producing printed materials.Photography : Ability to plan and execute photo shoots aligned with project objectives.Videography : Skills in planning, shooting, and editing video content.Creative Direction : Leading creative teams in developing concepts that align with client goals and brand identity.Quality Assurance : Ensuring visual materials meet quality standards and project specifications.Project Management : Managing timelines and budgets to deliver projects on time, coordinating with cross-functional teams.Problem-Solving : Ability to identify and resolve creative challenges with innovative solutions.Team Leadership : Leading and mentoring a team of designers, fostering collaboration and growth.Computer Proficiency : Expertise in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).Experience :
Years of Experience : 5+ years in a relevant field.Industry Niche : Advertising, Marketing Communications, Digital Marketing, Brand Development, Creative Agencies.Education : Associate Degree or Bachelor's Degree in a related field.#J-18808-Ljbffr