Head of Trade Marketing - KSA

Job Location : Jeddah

About the Role :

The Head of Trade Marketing KSA plays an integral role in aligning the strategies of the brands to the needs and trends of the market. If you are passionate about shaping the customer experience and influencing the journey of power brands, this role is the next career opportunity for you.

The Head of Trade Marketing for KSA will lead in developing and implementing omnichannel trade marketing strategies that are fully aligned with the brands strategies.

The Head of Trade Marketing will drive the trade marketing strategy to tactics, including long term partnerships’ development with customers leveraging on an in-depth knowledge of their strategies and their shoppers.

The incumbent will support in providing tools and means to activate Ferrero Category strategies in the point of sale and acting as a “process integrator’’ mainly between local Marketing, Sales, and Supply Chain.

The successful incumbent will adapt the Ferrero Group Category strategies to fit with the local conditions to meet the company objectives.

Main Responsibilities :

• As part of the Category Strategies and Plans, the Head of TM will monitor and analyze trade, competitors and shopper market data related to the assigned Channel / Category, to identify business opportunities and develop new Trade Marketing plans.
• In his / her role, the incumbent will influence the channel strategies and plans, by supporting the definition of the assigned Channel Strategy for each Category for the Country, in alignment with Brand Strategy. In addition, will support the sales strategies at Channel / Account level with the objective to maximize the business development and profitability.
• The Head of Trade Marketing will be responsible for the In-Store activity management by providing to the sales teams, the best tools and means required for the implementation of the Marketing Strategy inside the point of sale.
• As part of this strategic role, in line with the trade business intelligence, the Head of TM will develop the company dashboard to ensure the monitoring of the main trade & shopper related company figures and main business KPIs with the aim to provide to all the BUs relevant data to support business understanding and development.
• As part of the country scope, the role will be managing a team. People management responsibilities encompass all people-related tasks, including recruitment, onboarding, training and development, performance management, employee engagement, and rewards.

About You :

The role of a Head of Trade Marketing involves a combination of marketing, sales, and strategic skills.

We are looking for an experienced Head of Trade Marketing with over 15 years of experience, including at least 5 years in a Trade Marketing leadership role within a multinational company. The ideal candidate will have solid experience and a proven track record in Revenue and Trade Management, as well as in developing and executing effective Category and Channel strategies. Experience in the FMCG sector particularly in the Food and Beverages industry is a strong plus.

The local Gulf and KSA experience are of an added value.

The incumbent needs to hold a bachelor’s degree in business, marketing, or a similar field. Fluency in English language is required.

We are looking for a candidate with excellent stakeholders’ management skills, who is an effective communicator and influencer.

The incumbent must have an in depth understanding of Shopper marketing & Category management / Trade Marketing. She / he should be capable of analyzing various data sources with ease, converting them into measurable and actionable plans.

Proficiency in using Syndicated Data (e.g., Nielsen / IRI) and tools such as Excel, PowerPoint, and relevant category management software are required for this role.

Our Benefits & Perks :

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About Ferrero :

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet‑packaged food companies, with many iconic brands sold in countries all over the world. Find out more ferrero.com.

DE&I at Ferrero :

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.

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